The Beginning of Snackies.TH

Amidst a Crisis
Snackies.TH was born during one of the most challenging times—the COVID-19 pandemic. Its founder, Yong Chonnigan, had recently returned from working as an English teacher in China and found herself unemployed. Determined to turn adversity into opportunity, she decided to start an online business, choosing to sell dried and freeze-dried fruits—a niche with limited competition at the time.
By sourcing high-quality ingredients locally, especially from Chiang Mai, her hometown, Yong saw an opportunity to build a sustainable business. With a mission to deliver an unmatched snacking experience, Snackies.TH was launched with the promise: "No snack tastes as good as Snackies.TH!"

Entering TikTok Shop and Adapting to a New Sales Channel

Snackies.TH chose TikTok Shop as its primary sales channel, recognizing the platform’s unique potential for livestream selling. Despite being naturally shy, Yong started her first livestream without revealing her face, instead of using close-up shots of her hands and the products—an approach that resonated with TikTok users at the time.
Her ability to quickly identify and adapt to trends, combined with limited competition, led to over 10,000 livestream viewers on the very first day.

Growth Through TikTok Trends and Consumer Insights

Yong recognized TikTok’s ability to shape new lifestyle and consumption trends. By leveraging TikTok Seller Center’s "Best-Selling Product Recommendations" tool, she could track emerging trends and align product development with market demands. This data-driven approach allowed Snackies.TH to continuously introduce new products that met customer preferences.

Key TikTok Shop Tools Used by Snackies.TH

Strategic Campaign Planning: The Snackies.TH

Approach
Snackies.TH participates in all major TikTok Shop campaigns, including Double Digit (11.11, 12.12), Mid-Month, and Pay Day events. Preparation begins with analyzing the best-performing products and aligning them with the campaign’s theme to boost appeal.
To maximize results, the brand also:
✅ Prepares pre-campaign promotional videos to inform customers about upcoming deals.
✅ Manages inventory effectively to prevent stock shortages during peak demand.
✅ Hires additional part-time staff from the local community to handle order fulfillment efficiently.

Snackies.TH

’s Advertising Strategy: Experimenting with Shop Ads for Maximum Impact
Initially, Yong managed all advertising efforts herself, testing different Shop Ads formats such as PSA, VSA, and LSA. However, as the business grew, she transitioned to GMV Max ads, which streamlined campaign management and optimized results.
During the launch of the Strawberry Roll, a trending product at the time, the switch to GMV Max significantly boosted sales. Additionally, Snackies.TH invested in a diverse range of short videos and collaborated with creators to enhance ad effectiveness.

A Mindset for Continuous Growth

One of the key factors behind Snackies.TH’s success is Yong’s willingness to adapt and evolve. She understands that trends shift, and past success does not guarantee future growth. By continuously launching new products and focusing on building a sustainable brand, Snackies.TH stays resilient in an ever-changing market.
Follow Snackies.TH on TikTok: @snackies.th