Targeting audiences is important in selecting products to create your video and livestream content more effectively with the following steps:

1. Find your own aptitude. If TikTok Shop creators don't know their own aptitude, use the following methods:

1.1 Ask yourself: "What kind of products do I like to use?" or similar questions such as

• The last 5 items I just bought?
• Am I always interested when seeing SALE products?
• Do I feel extremely happy to have used or owned these items before anyone else?
• Do I want to review and convince my friend to buy these products?

1.2 What type of product suits my personality?

• Ask yourself, your family or close friends, e.g. "If I'm famous, what kind of products should I be brand ambassador?

1.3 What are my special abilities or specialties?

• What am I good at? - I'm good at IT, I'm good at makeup, I can cook delicious food.

What I often received compliments on that? – Beautiful hair, well-dressed, love animals, beautiful room arrangement

2. Get to know your followers or the audiences

Use analytics tools to get to know your followers that can be viewed from your TikTok account by following this procedure.

1. Select (☰)
2. Select "Creator Tools"
3. Select "Analytics"

Select "Followers"According to this page, you can find out about your followers' characteristics such as gender and follower activity on TikTok, which will be used as a guide to determine content and select product for your target audience.Also, you can view your buying behavior from "Affiliate Order" on the TikTok Shop page.

1. Select "Commission"
2. Select "Affiliate Order"

View order history and you can choose order date rangeAccording to this page, you can be more familiar with your followers' buying behavior, such as the type of products, price of goods and the time of purchase.

1. Select a product from the recommendations of the TikTok Shop on the TikTok Shop page
2. Select "Add products"
3. Notice "Banner" recommending the product at the top, which are top selling products, high commission products, or special- price products from campaigns or promotions.

You can choose to create content that matches your own aptitude and the buying behavior of the target audience as well.Please learn rerun WORKSHOP for more details.