Get to Know the 3 Winners of The Influencer Journey by DBD Project

09/25/2024

The Beginning of the BusinessSOMSAI: "Somsai" originated from the founder's desire to create a quality skincare product. After facing issues with substandard products at the time, the founder took matters into her own hands, learning the production process and testing the product until she saw good results. This drew attention from people around her, who started asking to buy and resell the product. Over the past 15 years, "Somsai" has not employed any brand-driven marketing strategy. Growth was entirely fueled by word-of-mouth from satisfied users.Nengonline: "Nengonline" started as 'Neng Super,' a family-owned supermarket business that had been running for over 10 years, selling consumer goods and household products with several branches across Thailand. When Mr. Kay, the next-generation successor, took over, he decided to expand the business online to adapt to the changing times and ensure its stable growth.WorldWide Coffee: "WorldWide Coffee" was founded by Mr. Ohm, who started with a beverage shop and saw a business opportunity in selling coffee machines and providing consulting services to other business owners. Today, the company has expanded to better serve its target audience and entered the online market.

Why Choose to Sell on TikTok Shop?

SOMSAI: During the COVID-19 pandemic, many businesses, including Ms. Pang's store, were severely impacted. Offline sales through distributors were greatly affected by store closures due to lockdowns. Believing in the need to adapt in business, Ms. Pang, who took over from her sister, chose TikTok as the platform to market and open her TikTok Shop. She manages both her distributors through affiliate marketing on the platform, while also handling branding and online sales herself.Nengonline: Mr. Kay decided to open a store on TikTok because he saw it as a rapidly growing platform that was widely popular at the time. With people around him actively using TikTok, he recognized new opportunities to expand his business beyond traditional offline stores. TikTok's short video content and live streaming features offered a different way to promote products, helping the brand reach a wider audience, build brand awareness quickly, and grow effectively in the online space.WorldWide Coffee: Mr. Ohm saw TikTok not just as a platform for general customers, but also as a channel filled with business customers, which are the main target for WorldWide Coffee. This opened up opportunities for business expansion that he hadn’t previously considered, such as developing new products for a broader audience. For him, TikTok was not just a fun app but a powerful platform for building business awareness. After thorough study, Mr. Ohm confidently opened his TikTok Shop to reach new customers.

Which Tools on TikTok Shop Do You Think Help Your Brand Grow?

SOMSAI: Ms. Pang believes that short videos on TikTok allow the brand to effectively explain product benefits, helping to build customer confidence. Live streaming plays a key role in real-time communication, giving the brand direct interaction with customers. She shared that whenever Somsai goes live on TikTok, old customers who haven’t bought from the brand in a long time often return during the stream. Since Somsai rarely did any marketing in the past, some people even thought the brand had stopped production. Returning via TikTok has given the brand a chance to reconnect with its customers.Nengonline: Mr. Kay utilizes all the tools available on TikTok Shop, from short videos to introduce products through storytelling, such as explaining how to check product expiration dates or announcing real promotions, which builds customer trust. Live streaming is another crucial tool, allowing immediate responses to customer concerns. Affiliate marketing also helps boost sales, with collaborations with creators who help promote Nengonline's products through genuine and honest content.WorldWide Coffee: Mr. Ohm views affiliate marketing on TikTok Shop as a win-win strategy that boosts business. Creators are motivated to produce quality short videos or live streams to promote products in order to earn commissions, while the brand benefits from increased exposure. Customers enjoy diverse and engaging content, making shopping a more enjoyable experience.

Advice for Sellers Who Want to Become Influencers in the E-Commerce

SOMSAI: In online business during the e-commerce era, the most important thing is to "build trust in your product" with customers. Many customers may have never tried or seen the product in person, leading to hesitation. When the brand owner communicates directly with customers, building personal branding and telling the brand’s story, it helps create trust and ultimately drives sales.Nengonline: Mr. Kay suggests that if you are in a business where the products don’t differ much, like a supermarket, one way to stand out and attract customers is through personal branding. He frequently appears on camera to build customer trust, ensuring them that when they shop at Nengonline, they can rely on good after-sales service and product quality.WorldWide Coffee: Mr. Ohm says that creating personal branding is highly beneficial for business owners, not only helping customers get to know and trust the individual but also supporting the promotion of new products in the future. Having a strong personal brand can also save on marketing costs in the long run, as once customers know and trust you, promoting products becomes easier.

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