If creators would like to create professional content that is able to become more popular and generate more sales, TikTok Shop creators need to understand audiences or users in order to guide them on how products can be the solution. 4 key elements of creating e-commerce videos that can generate sales are as follows:1) Create Curiosity 2) Present Selling Points 3) Good Quality Content 4) Call to ActionDetails are as follows:

1. Create Curiosity

Creating curiosity for the audiences is to encourage them to "pause" and continue watching the video (no scrolling pass) from the beginning of the video, eg.

• Creating a video answering questions from comments, such as Can it be used for a long time? Or how to use this product? Both questions or comments from the audiences can be content to create a product introduction video.
• Asking questions (by yourself) or questions you think users should have about the product that may be from the user's usage issue or any concern about the products such as Does the dog really like wet food or not? Why does the face get oily when applying sunscreen? etc.
• Start the video by using numbers to attract attention. The number will be what can attract more viewers to pause and watch your video, such as the 3 problems women face when they turn three.

Show the results after using the products from the beginning of the video. For example, if you are presenting a grill pan, then bring the most delicious dishes made with the pan and present it to attract viewers to continue watching the video, including showing the process of cooking with a grill pan.

2. Present Selling Points

• Represent highlights of the product that can solve problems for the audience, for example, if the audiences get this product and show how will their lives be better? or how is it help their lives to be more comfortable?

Represent your own strengths to present yourself to the audience through personal branding. For example, I want the audiences to remember me that I'm good at cooking, good at makeup, good at raising dogs, good at IT, etc.

3. Good Quality Content

• The quality of light and sound in the video should be clearly visible and audible. Creators may use licensed music for commercial content only.
• Creating engaging emotion is to present the problem from the customer's point of view and represent how products can solve that problem in the video.

The continuation of the story is to arrange the story to be continuous and concise. Starting with a clear introduction, presenting selling points, and concise conclusion.

4. Provide Call to Action Message

Call to action is an essential part that can motivate audiences to order products from the video. Even if your video has a large audience, without call to action message creators may not be able to get order amount as targeted. There are 3 types of call to action:

• Using call to action words, for example, this product has free shipping, take a look at the yellow shopping cart. Let's get it!, etc.
• Using the sticker pointing at the yellow shopping cart.

Name an interesting yellow shopping cart and tell the audience that " the products are in the yellow shopping cart", such as "all products are in the video", "view products", "please click product i ! (You can name the yellow basket at the first of adding the product link in the video.)A tip to make call to action more effective is to apply all three types in the same video: words, stickers, and yellow shopping cart naming.