Affiliate Collaborations

This article will teach you how to use the Collaboration feature (Formerly known as Plans) in TikTok Shop Affiliate. The Affiliate program makes it provides you, as a Seller, more ways to sell your products using the Creators' help. With TikTok Shop Affiliate, both the Seller and Creator help each other to earn: Sellers can sell more products and Creators can earn commission from selling these products.
To get started, we will go over the two versions: Open Collaboration and Target Collaboration. These two versions differ in how you want to connect with Creators.

What is Collaboration?

📝 If you answered yes to the left question, your affiliate plans fall under Target Collaboration. If your goal leans more to the right question, we recommend for you to try out Open Collaboration.

Advantages of each Collaboration

However, as you get more used to TikTok Shop Affiliate, you will get to explore Target Collaboration with Creators that you've built partnerships with.

Where to find Affiliate Collaboration

Starting up your Affiliate Collaboration is easy. On your desktop, Log in onto Seller Center and tap on Affiliate Marketing. It will then redirect you to Affiliate Center. Go to the left-hand side menu and there you will find the two options for Collaboration:

Target Collaboration

Using Target Collaboration allows you to invite targeted creators to promote products for you. Creators can start promotion after they accept your invitation. They will receive an invitation in their inbox where they can add your products to their showcase and then start creating content.

---

Creating your Target Collaboration

Start your Target Collaboration by entering the Affiliate Center and clicking on Collaboration on the left-hand side menu.

Discover Creators

• From Discover Creators > Find Creators, as you search through the different creators you can work with, simply select the "Invite" button on the specific creator and you will begin the target collaboration creation.
  

Saved Creators and Batch Invite

• Within Creator Connect, you can save creators by using the heart button on each line of creator. The Saved Creators tab will show you the list of the creators you "hearted". On this screen, you will be able to invite Creators individually or Batch Invite them by clicking the checkmark beside "Creator".
  

Creator Card

• Once you select a specific creator from Creator Connect, you are able to see their performance data in their creator card. You will also have the option to invite the creator to a target collaboration from this view.
  

---

Target Invitation

Another way to create your Target Collaboration is using Target Invitation. Enter Affiliate Center > Target Collaboration to invite a list of Creators to promote your products within a set date and period. On the Target Invitation screen, click on Invite to Collaborate in the top-right corner of your screen.

---

Once you enter the Invite to Collaborate page, you will encounter four (4) key steps to create your Target Collaboration.

Key Step 1: Create Invitation

• Invitation Name: This will be your own designation for the list of Creators you invited.
• Valid Until: Creators will be able to accept and promote your product during this period.
• Contact Info: Share your contact info for creator to reach out
• Invitation Text : It is optional to add a message to convince creators to promote your brand / product.
• Preferred Content Type: Share your preferred content type. Please note that creators can still post any content type to earn commission from this invitation.
  

Key Step 2: Select Products

Check all your chosen products and click on Add once you finalize your affiliate product list. You could add up to 100 products for each invitation.
📝 Keep in mind that when adding products it's important to see how much stock you have! You don't want to miss out on sales by having your creators running out of your stock to sell!Once your products have been selected, you can then define each product's commission rate, which will automatically calculate an estimated commission value for each product the creator sells.
📝 Be sure to define commissions which will be attractive to creators! Use the recommended commission guidance to help you define the right commission rate!

Key Step 3

: Set up Free Samples
Once you have added your Creators and Products for your Target Invitation, it is now time to set up your Free Samples. Click here for more information on how to set it up.

Key Step 4: Choose Creators

• You can search for creators by username or from those you've saved in Find Creators, or you can enable Platform Automation
• By enabling Platform Automation, you can connect with highly-matched creators in just one step, rather than manually searching and inviting creators one by one. This lets you concentrate on your products and strategy, while the system handles finding the right creators for you.
  
• Choose “Automatic Selection” to enable let platform choose the creators for you. Currently, you can reach up to 1000 high-match creators in one go.
  • Important: You can reach up to 1,000 creators in one go, but the messages sent to creators is still bound by your weekly creator invitation limit
• By choosing this option, the platform automatically distributes invitations to the highest-match creators, keeping the process fast and efficient. You cannot see or review the individual creators before sending the invitations.
  • Important: Once a Target Plan invite is sent using Automatic Selection, you cannot revert it to manual selection or modify the creator list.

Note: Currently, platform automation to find creators is only available for some sellers

---

Target Collaboration Performance

Once your Target Collaboration is working, you can check each of your Target Collaboration's performance at any time. You will be able to see how many Creators accepted the invite and how many of these Invited Creators have posted.
Click on the Target Collaboration's name and you will be able to find all the necessary information: Collaboration details, Creator details, and Product details.
Video DetailsFor each product that a creator has posted content for, you will be able to see the video content attributed to it.

---

Creator POV of Target Collaboration

Once you have set up for Target Collaboration, the Creator will be able to see you invite as shown below:

---

Removing Products and Creators in Target Collaboration

If you want to remove either Products or Creators in your Target Collaboration, you first have to select your chosen Target Invitation.
Once redirected to Invitation Details, you can edit both your Creator details and Product details by clicking on the highlighted button below:
This will allow you to edit your invitation as you please. For the final step, click on the trash can button to remove your chosen Creator or product. A final confirmation will pop-up before the removal is final.
Creator RemovalProduct Removal

Open Collaboration

Using Open Collaboration allows your products to be available for all Creators to browse and select in the Product Marketplace or by checking the Product's detail page. Interest Creators can then apply to sell your products in their content.
With Open Collaboration, you can select all or some of your products for Creators to add in their showcase. For every purchase made from their content or showcase, they will receive commission based on your approved percentage. You can see how Open Collaboration works in the step-by-step guide below:

---

Creating your Open Collaboration

From Affiliate Center, start your Open Collaboration by going to Collaboration on the left-hand side of the menu as shown below:
By selecting this page, you will be greeted with an introduction & guidance flow for Open Collaboration.

---

How to Add Products Manually

Adding products can be done manually to control your products' going in the affiliate program. Click on Open Collaboration at the left-hand side menu to start.
On the Open Collaboration page you will see two (2) tabs:

• Products added to affiliate - Products in your Shop that are currently available for Creators to request/add on their Product Showcase
• Products not added to affiliate - Products in your Shop that have not been registered for TikTok Shop Affiliate use

To add your products to an Open Collaboration, you will need to be in the Products not added to affiliate tab. In this tab, all products that are available to be added onto Affiliate are listed:
Adding a product to an Open Collaboration is easy, you can either:

• Add product one by one by selecting "Add to affiliate" in the far right column for the specific product.
• Add all of your shops' products by clicking the "Batch add to affiliate" button at the top of the product list.

---

Setting up the Open Collaboration details

Upon clicking on the Add to Affiliate button, you will be redirected to the Set up open collaboration details Pop-Up to complete your setup.

• Commission Rate - This is the percentage the Creators will receive for every product they manage to sell using their Showcase or Content. We will provide suggested percentage for your reference but ultimately it is up to the Seller.
• Require approval - By turning this toggle on, you will have the option to approve or reject Creators from adding your products in their Product Showcase.
• Set up Free Sample - By turning this toggle on, Creators are able to apply for a free sample of the product. The Free Sample will be used by the Creator to promote the product in their content (Short Videos or LIVE Sessions).
  • To learn more about Free Samples, we recommend reading our feature guide on Free Sample for Sellers.

Once you select Apply to products, a Pop-Up at the top of the screen will show how many of your products are successfully added to the affiliate collaboration.

---

Filtering Sample Requests in Open Collaboration

Under Sample Requests, you can filter all the Sample Requests you have received for your Products under Open Collaboration.
Once you click on Filter, you can see the different ways you can pinpoint the perfect list of Creators that can receive your samples. We'll start with Creators.
Under Creators, you have the option to filter them out using:

• Product category: This filter targets Creators who have generated revenue or promoted products in your chosen category in the last 30 days. Additionally, it can filter Creators who have added a product to their showcase in the last 90 days.
  
• Follower count: Filter your requests according to the size of each Creator's followers
• Content type: This option chooses Creators who used Videos, LIVE or both to promote products in the past 30 days
• Creator agency: Filter your Creators if they are managed by an Agency or if they work indepently
• Past collaborations: You have the option to filter the Creators who have worked with
  

---

The second filter option is for Followers:

• Follower Age: Filter your Creators using Age ranges. Once applied, the filter will put the Creators with the most followers on top of the list
  
• Follower Gender: Filter your Creators based on the gender of their Followers. You can set a ratio of each gender.
  

---

For Performance, you can filter how well the Creator is doing in terms of revenue they bring in, video views and viewers per LIVE:

• GMV: Filters the GMV produced by each Creator in the past 30 days
• Average views per video: Filter the average number of views each video the Creator releases, you have the option to only track the videos they create for Affiliate
• Average viewers per LIVE: Filter the average number of viewers each LIVE session the Creator releases. You have the option to only track the LIVE sessions they create for Affiliate
  

---

Lastly, the Sample requests option allows you to filter the requests you received based on their expiry date and if the sample requests will be automatically rejected if left unchecked for 30 days.

• From reliable Creators: This option provides you with the top 20% of Creators based on their ratio of received samples and posted content.
  

Feel free to explore all the available filtering options to get all the best requests for your products!

---

Auto-Add New Products

For Products that were originally in Shop Plan, they will be automatically added in Open Collaboration.
Choosing your products manually might be too overwhelming, especially if your Shop has thousands of products. To make it easier for your day-to-day operations, you can choose turn on Auto-Mode and it will do the job for you.
On the Open Collaboration page, tap on the New products Auto-Mode on the top right-hand corner of the screen. For first time users, you will see this Pop-Up that briefly explains the function.
Clicking on the New products Auto-Mode will release a Pop-Up like this on your screen, toggle Newly products added to affiliate on and it will ask you to set a general commission rate for all your new products.
Once finalised, all your newly uploaded products in your Shop will automatically be added to Open Collaboration with the pre-defined commission rate.
If you wish to continue to manually add products, you can turn off Auto-add products by simply clicking the button highlighted below:
To remove products from Open Collaboration, you choose products by ticking the checkbox before product info. For multiple products, tick all your chosen products and click on the Batch remove button.

Creator Approval for Open Collaboration

If you turned on the Require Approval toggle in the Set up Collaboration details Pop-Up, you will need to check each Creator application before they can add your products in their Showcase or Content. Once you start getting applications, they will appear as a tab on the Open Collaboration page as shown below:
Upon clicking on Creator application, you will be redirected to this page below. From here, you can check all your pending, approved or rejected applications.

Filtering Creator Applications in Open Collaboration

A new function in Open Collaboration, you can filter all your new Creator Applications according to your needs. Simply tap on Filter on the right-hand side of the screen.
Upon tapping Filter, you will be redirected to the Filter pop-up. We'll start with the Creators filter option:

• Product Category: This filter targets Creators who have generated revenue or promoted products in your chosen category in the last 30 days. Additionally, it can filter Creators who have added a product to their showcase in the last 90 days.
  
• Follower count: Filter your requests according to the size of each Creator's followers
• Content type: This option chooses Creators who used Videos, LIVE or both to promote products in the past 30 days
• Creator agency: Filter your Creators if they are managed by an Agency or if they work indepently
• Past collaborations: You have the option to filter the Creators who have worked with

---

For the Followers option, you can filter out the age range and gender.

• Follower Age: Filter your Creators using Age ranges. Once applied, the filter will put the Creators with the most followers on top of the list
  
• Follower Gender: Filter your Creators based on the gender of their Followers. You can set a ratio of each gender.
  

---

For Performance, you can filter how well the Creator is doing in terms of revenue they bring in, video views and viewers per LIVE:

• GMV: Filters the GMV produced by each Creator in the past 30 days
• Average views per video: Filter the average number of views each video the Creator releases, you have the option to only track the videos they create for Affiliate
• Average viewers per LIVE: Filter the average number of viewers each LIVE session the Creator releases. You have the option to only track the LIVE sessions they create for Affiliate
  

---

Open Collaboration Performance

You can check your product's performance in Open Collaboration at any time. The buttons at the top of the product listing will allow you to do mange the following:

• Edit Commission - Raise or lower the Commission rate you initially added
• Batch Free Sample - Create an option for Creators to request a sample of your product to use for their content
• Deactivate - Select one or multiple products that you want to remove in your Affiliate Collaboration

For each specific product line, you can check their full details and performance:

• Price - Product's full price in your shop
• Stock - Number of Products available in your shop
• Commission rate - The percentage from the Price that the Creator receives for every Product sold
• Est. commission - The converted monetary value of the Commission rate
• Free sample - Whether the product can be requested to use for the Creator's content
• Creator added - Number of Creators that have added your product to their Product Showcase
• Creator posted - Number of Creators that have created and posted videos or LIVE sessions with your product link
• Product Status - Whether the product can be used for an Open Collaboration
  
  

Clicking on the Creator added column of an individual product will redirect you to the Creator added details page where you can check how many videos or LIVE sessions were made by each Creator for your Product.
Video Details For each product that a creator has posted content for, you will be able to see the video content attributed to it.

---

Removing Products in Open Collaboration

To remove Products in Open Collaboration, open the Open Collaboration page and scroll to the right to find the actions column.
At the right-most side of the table, you will see the actions column. Click on Remove from collaboration and a pop-up will appear to confirm the removal.

---

Removing Creators in Open Collaboration

To remove Creators in Open Collaboration, open the Open Collaboration page and scroll to the right to find the Creator showcase column.
Click on the number indicated to move to the Creator showcase details page.
On the Creator showcase details page, you can see all the Creators who currently have your product on their account showcase. To remove your product from the Creator's showcase, click on the trash can button beside the invite button.
A pop-up will prompt you to confirm the removal of the Creator.
Additionally, you can search for Creators using the search bar if you are unable to locate them in the Creator list.

FAQ

1. This is my first time trying out TikTok Shop Affiliate. Am I only allowed to pick just one type of Collaboration?
   • No, you are allowed to use both types of Collaboration at the same time. However, we recommend starting with only Open Collaboration at first to familiarize yourself with the program.
2. How will the commission work if I registered my product on both Open and Target Collaboration?
   • If a creator promotes a product that is registered on both collaborations, they will receive the commission from Target Collaboration.
3. Product 1 is currently in Open Collaboration for a 15% commission rate. Seller proceeds to lower the rate to 12%, what will happen?
   • Old Creators who have the product in their content/showcase before the change will get a 15% commission rate for 30 days. After the lockdown period, they will receive 12% commission.
   • New Creators who add the product after the change will receive 12% commission.

Learn more here.

4. How many creators can I add to "Saved Creators"?

You can save up to 1000 creators

5. How many Target Collaboration Invite can I send in one day?
   • You can send up to 1000 collaborations in 24 hour
6. How many creators can I invite to one Target Collaboration?
   • You can invite up to 50 creators for one Target Collaboration
7. How many products can I add to a Target Collaboration invite?
   • You can add up to 100 products for one Target Collaboration
8. After I created and sent the Target Collaboration Invite, do I need to inform the Creator?
   • Creator will automatically receive the invite on their end once you send it. You can check this article to see how the creator will receive the invite. However, you can always re-share the Target Collaboration Invite link to the creator if you need to by clicking on this share button:
     
9. After I created the Target Collaboration, can I edit the details?
   • Yes, you can. On the Target Collaboration main page, just click the Target Collaboration Invite you want to edit. It will take you to the Invitation Details page. Click the edit button, and it will bring you to the Edit Invitation page. Here you can add or remove creators and products, and adjust the commission and invitation details. If a creator is promoting the product, the changes will apply from the next day.