Set Up

Showcase your products to TikTok users through creative video content. Within the ad, your audience will find product details and purchase options to buy directly.

• In Seller Center, go to Shop Ads tab, then click Create Custom Ads. In TikTok Ads Manager, always select Product Sales as your campaign objective and Shop as product source.
• Choose Video Shopping Ads as the type.
• For Targeting, ensure that your Age selection is set to 18+.
• The following full-funnel optimization goal options are available:
  • Gross Revenue
  • Purchase
  • Initiate Checkout
  • Click
• The following bidding options are available:
  • Highest gross revenue / maximum delivery
  • Target ROAS / Target CPA
• Select the product(s) you want to promote. You can add up to 20 products to your ad. Make sure each product is active and in stock in your shop.
• Select a TikTok Post, or upload a video, to use as your ad creative.
• Complete the rest of the Ad settings and Publish the ad.
• Select Shop Ads in the column's dropdown to quickly view key metrics:
  • Total Cost: The estimated total amount of money you've spent on your campaign, ad group, or ad during its schedule.
  • Impressions: The number of times your ads were on screen.
  • Clicks: The number of clicks from your ads that lead to a specified destination.
  • CTR: The percentage of times people click to a specified destination after being shown your ad.
  • Checkouts Initiated (Shop): The number of Shop initiate checkout events that are attributed to your ads, such as clicks on "Buy now" and "Buy with coupon" buttons on your product pages.
  • Purchases (Shop): The number of Shop orders that are attributed to your ads.
  • Purchase Rate (Shop): The percentage of Shop purchases out of all click events.
  • ROAS (Shop): The total return on ad spend (ROAS) from Shop gross revenue attributed to your ads.
  • Gross Revenue (Shop): The Shop gross revenue attributed to your ads.

Where To Get Help

Go to Ads Manager and click on Customer Support in top right corner, and submit a ticket: