"Still Frame" content
06/30/2025
Why is Still Frame Content Not Allowed?
To promote an engaging online shopping experience, TikTok Shop controls all still frame content on our platform. A livestream is considered to be static or still when there is no on-screen activity taking place, or a static image is shown with little to no motion. To encourage user engagement, there should be visible product introduction and interaction with users throughout the livestream.Examples of Still Frame Content
| Prohibited Behavior | Example |
| Sellers must not promote products in the form of slideshows during livestreams on TikTok Shop. | Playing videos or slideshows that showcase various products frame by frame is considered a static image even though it is "moving".  |
| Sellers must not conduct livestreams with no ongoing on-screen activity, active engagement or product introduction. | A livestream that only has a background image but no on-screen activity taking place is considered a still frame.  |
How to Avoid Still Frame Content
The trust and satisfaction of users are of great importance to TikTok Shop. Hence, creators who stream static or still frame content may be subjected to platform enforcement actions. To avoid this, below are some helpful tips.Creators must avoid doing the following during livestreams:- Avoid still images or static scenes in livestreams.
- Avoid using only slideshows or videos in livestreams.
- Ensure that there is visible on-screen activity such as movement or speech interaction.
- Engage with users actively during livestreams.
- Ensure that there is sufficient product introduction and explanation such as a hands-on demonstration of the product or showing what the product looks like from various angles.
- Creators should use the "Pause LIVE" feature if they step out of frame. This feature may only be used a maximum of 3 times per livestream.
- Note: The livestream will automatically end if the creator does not resume within 5 minutes.
What Happens if I Create Still Frame Content?TikTok Shop may take enforcement actions against creators/sellers who repeatedly post 'Still Frame' content in accordance with our TikTok Shop Creator Performance Evaluation Policy (UK, Indonesia, Malaysia, Thailand, Singapore, Philippines, Vietnam, Cross-border). A non-exhaustive list of actions we may take is as follows: - Formal warning messages
- Removing the product from the platform
- Removing or blocking content
- Suspension of creator/seller privileges