• For Video Shopping Ads:
  • In the Ad group section, select TikTok Shop.
  • In the Ad section, under Identity, select Use other authorized account, then select the official account.

• For LIVE Shopping Ads:
  • In the Ad group section, under Identity, select the official account.

After you select the Identity for your shopping ad, you will need to choose the creative for your Shopping Ad.

• For Video Shopping Ads, click +TikTok post and choose a TikTok post.

• For Real-time LIVE ad format, no TikTok post is needed prior to the start of the LIVE video.

Complete the rest of the required ad settings and you will be well on your way to publishing a shopping ad!