Place irresistibly shoppable videos across the For You page to sell more of your products. Looking for tips? Get answers to some of the most commonly asked questions about Video Shopping Ads.Which products should I feature in my Video Shopping Ads?

• Choose Prioritize bestselling products from your TikTok Shop to boost sales and gross merchandise value (GMV).
• Include a few new products as well to test the market and see how shoppers respond.

Mix it up! Offer a variety of products at different price points.How should I structure my TikTok ad groups?

• Differentiate your ad groups. Avoid having ad groups that are too similar (same customer targeting, same product, same creative, etc.). You don't want your ad groups compete with each other.

[TRY THIS] Create different ad groups based on different audience targeting or different types of products.How should I refine my target audience?

• Use broad targeting for TikTok Shop Video Shopping Ads.
  • You know your customers best! Use what you know about your industry and your followers to create an audience targeting strategy.
  • We recommend that your ad group has an estimated audience size that is Balanced or Fairly Broad for sufficient ad delivery.

Be sure the age selected for your audience is 18+.What are some creative tips to make Video Shopping Ads?

• We recommend using 3-5 ad creatives per ad group.
• Keep your content relevant to the TikTok Shop product(s) you're advertising.
• Add new creatives to an ad group once a week, or when you start to notice less clicks and less engagement with your ad.
• [TRY THIS] Try featuring limited-time promotions to create buzz and drive urgency.
• Need inspiration? Get started quickly with new content ideas.

What are some best practices for budgeting?

• We recommend using a daily budget and running your ads for at least 7 days.
• Be sure your budget at the campaign level is sufficient compared to your total ad group budgets.
• If you're using Video Shopping Ads for the first time, be sure you have enough budget to start (ideally 50x of your target CPA for the ad group).
• Start running your ads at least 2 weeks before Mega Sales Days start.

Gradually scale up your ad budget by no more than 30% per day leading up to Mega Sales Days.Which bidding strategy should I use?

• Choose Lowest Cost Bidding to automatically maximize conversions at your set budget level.
• However, if you're concerned about cost-per-action (CPA), you could also try Cost Cap bidding strategy.

We recommend that you set CPA at 20-30% higher than your intended CPA if you're cold-starting ads.Which optimization objective should I choose?

• We recommend choosing Complete Payment/Initiate Checkout/[NEW!] Value Based Optimization as your optimization objective for Video Shopping Ads to maximize your return on ad spend (ROAS).

Learn more about Video Shopping Ads.Start now HERE