Tiktok Shop Academy

TikTok Shop Pre-Order Qualification Guidelines

06/11/2025

Manage Products

1. Overview

1.1 Introduction

The TikTok Shop Pre-Order Guidelines have been drafted with the express purpose of:
  • Building a positive shopping environment on TikTok Shop;
  • Providing a shopping experience that consumers can have confidence in.
  • All sellers who offer products for sale via TikTok Shop must do so in accordance with these guidelines.

1.2 Scope

The TikTok Shop Pre-Order Qualification Guidelines outline the specific requirements sellers need to meet to qualify for the listing of Pre-Orders on TikTok Shop.
NOTE: Currently, only invited sellers will be able to list their products as Pre-Orders. This will be made accessible to all sellers in the future.
These guidelines are updated periodically. Sellers are responsible for checking this page regularly to ensure that they comply with our current guidelines.

2. Pre-Orders

TikTok Shop defines Pre-Orders as product listings that require three or more calendar days for order preparation. Examples of such items typically include customised or handmade items, as sellers may need a longer time to hand over their products to the logistics partner.
Listing products as Pre-Orders will allow sellers to extend the delivery time for their products by an additional 3 to 30 calendar days. Sellers with access to this feature will be able to specify whether each of their products are "pre-order" products. This option may be found under the "Sales Information" section when editing a product listing in the Seller Center.
TikTok Shop reserves the right (at its sole discretion) to restrict Pre-Order access to sellers or products if they fail to meet our Pre-Order Qualification requirements.

3. Pre-Order Shipping Guidelines

Our TikTok Shop Customer Order Shipping Guidelines covers shipping requirements from the time an order is placed by a customer to the time the package is dispatched to the shipping carrier. Please refer to the educational article, Understanding Auto-Cancellation, for details on the auto-cancellation guidelines that apply specifically for Pre-orders.
Important Note: These guidelines are only applicable for local to local transactions. Sellers are responsible for ensuring that the listing, sale, and provision of products on TikTok Shop comply at all times with applicable laws and regulations.These guidelines are intended to facilitate seller compliance. They are not exhaustive and not intended as legal advice. We encourage sellers to consult independent legal advisers if they have questions about the laws and regulations concerning their products.

4. Pre-Order Criteria

4.1 Qualification Criteria

In order to qualify to list products as Pre-Orders, sellers must meet the following criteria:
Shop Criteria
  • All sellers must have been invited by TikTok Shop
  • Sellers with prior Pre-Orders must fulfil the following criteria:
    • Seller-fault Cancellation Rate for Pre-Orders must be <10% AND;
    • <15 Pre-Orders cancelled within 30 calendar days (on orders created between 8 to 37 calendar days prior to the listing of new Pre-Orders)
  • The shop must be selling customised or handmade items. Other products that require special arrangements may also be considered by TikTok Shop on a case by case basis. Any special arrangements may be accepted or refused by TikTok Shop in its sole and absolute discretion.

4.2 Performance Criteria

Pre-Orders must meet the following performance criteria:
Shop Criteria
All Pre-Order listings must meet the following criteria:
  • Seller-fault Cancellation Rate for Pre-Orders <10% AND;
  • <15 Pre-Orders cancelled within 30 calendar days (on orders created between 8 to 37 calendar days prior to the date of assessment)
Product Criteria
Individual Pre-Order listings must meet the following criteria:
  • Seller-fault Cancellation Rate for each Pre-Order listing <10%
  • <5 orders cancelled within 30 calendar days (on orders created between 8 to 37 calendar days prior to the date of assessment)
Note: The above criteria will be assessed every Monday

4.2.1 Enforcement actions

Sellers that do not meet the above criteria may face restrictions on Pre-Orders.
  • Sellers that do not meet the above shop criteria will not be able to list additional Pre-Orders.
  • Existing products that do not meet the product criteria will be delisted.
    • These items may be listed again as standard orders.
    • Other Pre-Order products that meet the product criteria may still remain listed.

5. Appeals

If a seller believes that an enforcement action was taken against them in error, they may file an appeal through the Seller Center by raising a ticket. TikTok Shop will then investigate the case and take corrective actions where applicable. Please refer to our Seller Performance Evaluation Guidelines for more information about the Appeals Process.
Important Note: Submitting an appeal does not guarantee a successful outcome. Appeals ensure that TikTok Shop will conduct a review of the relevant case in consideration of additional materials or explanation provided by the seller.
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