This article teaches you how to participate in platform product campaigns to increase sales in your store with high ROI. You will learn how to register for and manage your campaigns on your Seller Center on PC and on the Seller Center App

What are Product Campaigns?

Product Campaigns are promotional events, organised by TikTok Shop, that help sellers to effectively promote products in your store.
Campaigns are designed to offer great deals to buyers and are promoted across the TikTok Shop platform, to excite, engage and entice buyers to shop.
This article will teach you how to participate and join in a regular product campaign. This guide will also apply to a direct subsidy campaign.

How to Prepare for Product Campaigns

How to Join Product Campaigns

1. View Available Campaigns

To register for a campaign on the Seller Center on PC, visit the Campaigns tab. Click Product/Shop Campaigns.On the TikTok Seller app, visit the Campaigns tab. Browse through the All tab to select main campaigns you can join.

2. View Campaign Details

Important details such as campaign type, campaign dates and registration dates will be displayed. Click Register Now to view each campaign's eligibility criteria, such as shop performance or campaign price criteria.
Campaigns will have tags to show the campaign type. Please check the campaign details for more information.
Note: All campaign applications are reviewed. You may be rejected from joining the campaign if you do not meet the criteria for the campaign as listed in the campaign details page

3. Submit Products into the Campaign

Click on Register Products.
Select the products and variations you want to submit into this campaign, either via selecting products in Seller Center or via importing from Excel. (Please refer to the "Bulk Import Your Products" section below). Depending on the campaign type, you will be required to fill some or all of the following fields:

• Campaign Price
• Campaign Quantity

You may also be required to fill in the campaign commission rate.
After selecting the products, fill in the campaign price and campaign quantity.
In this process on the TikTok Seller App, you can choose to do a single product setting or batch product setting：
Single product setting：Click Setting，and fill in the product info one by one.
Batch product setting：Click Batch Setting，and fill in the product info in batch.
❗ Please take extra caution when submitting campaign price and campaign quantity.

• Campaign Price:
  • TikTok Shop will record all sellers' submitted campaign prices. Depending on the conditions of each campaign, sellers may be required to lower or match this campaign price in order to participate in future campaigns.
  • Campaign prices will be shown to buyers throughout the entire campaign period. If there are different prices configured in other promotions, such as Flash Deal or Product Discount, these will not be shown.
• Campaign Quantity:
  • TikTok Shop will lock sellers' campaign quantity immediately after your campaign submission has been reviewed and approved. After this review, you may not be able to adjust campaign quantity easily.

4. Add registered products to LIVE or collaborate with creators

After you have completed product registration for approval (by clicking "Submit & Next), you will be directed to add your registered products:
Go to Live Manager: leads you to the Livestream Panel
Add your campaign products to LIVE on either shoppable LIVE or short video
Go to Affiliate will lead you to the Affiliate Platform
Select the products you want to promote by affiliate and set the commission for creators

How to View Products in Product Campaigns on PC

After submitting your products into a campaign, you can visit the Manage Campaigns page to keep track of your campaign application(s).
In the Manage your Campaigns tab, click on Manage for the relevant campaign.
You can also click Add products on the Campaign Details page if the campaign is still ongoing
Select the Products tab to see your submitted products and the review status.
You can filter for products submitted by the Product ID, Product Name, or Campaign dates.
Based on different registered status, you can do different actions for the products

How to View Products in Product Campaigns on TikTok Seller App

Similar to PC, after submitting your products into a campaign, you can visit the Registered page to keep track of your campaign application(s).
Click on Management for the relevant campaign.
You can also click Continue registration if the campaign is still ongoing.

How to Edit Products in Product Campaigns

TikTok Shop will only allow sellers to edit product information during a certain "status" after the campaign submission. The status and editing conditions are as follows:
When your status is Under Review or Approved/Scheduled:

• You are allowed to increase campaign quantity or commission rate by clicking the "Edit" button. Changes are updated immediately and do not require TikTok Shop approval.
• You are not allowed to adjust campaign price or decrease campaign quantity or commission rate.

When your status is Under Review, you can still remove products from the campaign by clicking Delete.
When your status is Approved/Scheduled, you can remove products from the campaign by clicking Withdraw.
Please note that the Withdraw option may not be available for all campaigns.
If the request to delete your product from a campaign is approved, the status will change to Expired. If the exit request is rejected, the status will return to Approved.

How to Review Recommended Products

TikTok Shop's operations team may also register products on your behalf for product campaigns. This means you can now participate in campaigns with ease and save time on the registration process. Product registrations are subject to your approval.
To review recommended products for a campaign on the Seller Center on PC, visit the Campaigns tab. Click Product/Shop Campaigns.In the Pending Registration/Pending Seller Review tab, you will see the campaigns where we have recommended your products to join.
Click Review to review recommended products registered by our platform.
Please double-check the following information for each product:

• Product Name / Product ID
• Retail Price / Campaign Price
• Available Stock / Campaign Stock

If you are interested in participating, you have 2 options:
Option A: Agree to the request for an individual productClick Approve to agree with the product registration.
If needed, you can click View to check the detailed SKU information of the product.
Option B: Agree to requests for multiple products in bulkClick Batch Approve to agree with the product registrations.
Once you agree to the registration, the status of the products will change from "Pending registration" to "Under review" and will enter the campaign product tab for our platform's review. After approval, the campaign price and inventory will be locked when the campaign takes effect.
If the product does not meet your expectations, you can choose to reject:
Option A: Reject the request for a single productClick Reject to reject the request for the product.
Option B: Batch reject requests for multiple productsAfter checking multiple products, click Batch Reject to reject the requests in batches.
You will need to provide a reason for rejection.
Once you reject the registration, the status of the products will change from "Pending registration" to "Unregistered". The corresponding campaign inventory and price will not take effect during the campaign period. Additionally, the product will no longer be displayed in the Pending registration products section.

Bulk Import Your Products

Bulk Import within Seller Center：On the campaign details page, click Register products and select Online bulk registration.
You can choose to add all products in the shop or select specific products by categories or brands.
Once you have selected the products, input the campaign price and stock as a batch.

1. Campaign price: Percentage (%) off / Amount off discount will apply to all selected products
2. Campaign stock: enter the amount of stock you would want the discount to be applied to

Check all the information before clicking 'Submit'
Bulk Import by Excel：On the campaign details page, click Register Products and select Import using Excel.
Download the Excel template.
Fill in the Product and SKU IDs, campaign price and campaign quantity. Make sure to adjust your fields to the "Text" format, to ensure your Product and SKU IDs are correctly inputted.
Upload your file until a finished status appears for each file.
You can recheck the final uploaded status by visiting the Manage Campaign tab and seeing your uploaded products on the campaign submission page.

How to Track Campaign Performance

You can view post campaign performance data in Data Compass. Click on the Marketing tab and select Campaign Performance under the Promotions section.
All previously joined campaigns will be shown. Campaign details will be available by clicking on each specific campaign.
Learn more about your campaign performance insights here and real-time campaign dashboard here.

FAQ

1. Am I allowed to join more than 1 campaign?

Yes. You can join as many campaigns as you wish. However, please take note that the lowest campaign price will always take priority.
In the above example, there are 2 campaigns with overlapping dates and 2 different campaign prices. In this scenario, Campaign A's price is lower and will be prioritised over Campaign B. This means this product will be priced at $100 between 1-10 Jun, and $110 between 11-15 Jun.

2. Can I set up other seller promotion tools if I join the campaign?

Yes. You can set up other seller-funded promotion tools, such as Flash Deal or seller vouchers, to be used along with campaigns. However, please take note that the campaign price will always be prioritised regardless of price.
The only exceptions are:

1. Seller Livestream Flash Deal Price
2. Successful Price Bidding

In the above example, there is a campaign and Flash Deal set during overlapping periods. In this scenario, the campaign price will take effect between 1-5 June and Flash Deal prices between 6-10 June.