Get AI-Generated Insights During LIVE

Note: This feature is currently available to selected sellers and creators only.

1. Structured Selling Cycle: The AI guides you through a structured selling cycle throughout your livestream, enabling you to focus on engaging viewers while optimizing your selling strategy.
2. Real-time Recommendations: Know which livestream tools to activate at different times of your livestream to respond to changing viewer behaviors and optimize audience participation (e.g. launch a giveaway, publish a flash sale, pin a product or pin a coupon)
3. Smart Narratives & Scripts: Differentiated scripts for audience engagement and product promotion, designed to reduce preparation effort and help you host with greater confidence.

Note: This feature is currently available to selected sellers and creators only. All images within this article are for reference purposes only and the actual interface may vary slightly.

• AI generates recommendations and scripts based on your product and LIVE data
• AI can make mistakes. Always review recommendations to ensure your content is accurate, lawful, truthful, and compliant with TikTok Shop terms and policies.
  

Where to Get AI-Generated Insights

Before going LIVE, ensure these 2 main settings are turned on to receive automated recommended actions designed to optimise your livestream growth!

1. Real-time recommendations: The platform will diagnose your livestream performance in real-time and provide you with actionable steps to take in a structured livestream selling cycle (e.g. pinning a coupon or product, publishing a LIVE flash sale, launching a giveaway, etc)
2. LIVE giveaway auto-publish: The platform takes care of launching a platform-sponsored LIVE Giveaway for you at the most effective time during your livestream, so you don't have to set one up on your own.

On TikTok App

---

On LIVE Manager PC

Key Benefits

Follow A Structured Selling Cycle

Let the AI systematically guide you through a structured livestream selling cycle for each product. This is especially helpful for livestream hosts who want to master their livestream rhythm, increase viewer stay duration and order conversion rate, to ultimately achieve GPM growth.

Get Real-Time Recommendations

---

Publish a Platform Giveaway

• How it works: AI detects traffic drop or engagement decline → auto-publishes platform-sponsored giveaway within 30 seconds. (This will only be auto-published for you if you have toggled on the LIVE giveaway auto-publish setting).
• This includes platform-sponsored Bonus or platform-sponsored voucher giveaways.

---

Publish a Regular Giveaway

• How it works: AI detects traffic drop or engagement decline → provides suggestion to publish a giveaway.
  • If there are existing giveaway templates previously created: The system will recommend you to publish your existing giveaways.
  • If there are no existing giveaway templates available: You can click on create to directly access the giveaway configuration panel and quickly set up your own giveaway.

---

Pin a Product

• How it works: AI detects you're explaining a product but haven't pinned it → provides suggestion to pin it to the LIVE room.
• Click on Pin now to directly pin the recommended product and drive higher product visibility.

---

Pin a Coupon

• How it works: AI detects available coupons (seller coupons or platform coupons), high product PDP views from users or high comment inquiries → provides suggestion to pin the optimal coupon.
• Click on Pin now to directly pin the recommended coupon and increase sales conversion.

---

Launch a LIVE Flash Sale

Note: This recommendation is available for sellers only.

• How it works: AI detects users purchase intent (e.g. adding to cart but have not placed orders, or high product PDP views) → provides suggestion to activate flash sale for a selected product.
• Click on create to directly access the LIVE Flash Sale configuration panel and quickly set up a flash sale for this recommended product.

---

Emphasize Product Selling Points

• How it works: AI detects a low click rate on the product PDP amongst the viewers in the liveroom → provides suggestion for the host to verbally announce key product selling points.

Use Smart Narratives & Scripts

Real-time talking points and scripts are categorized into two main types, with AI recommending the most relevant script based on your current livestream situation.

1. Engagement phrases: Opening & closing remarks, interaction phrases, giveaway scripts
2. Product scripts: Product selling points, detailed script explanation

Tip: You can edit any AI-generated script and save your own version, or tap "Refresh" to regenerate a new suggestion. Your edits will not be overwritten by future AI outputs.
*Based on internal SEA 2025 data.

FAQs

1. If I turn on LIVE giveaway auto-publish, does the system automatically create a giveaway using my own product or voucher as the giveaway prize?

2. Can I turn off the AI-generated insights during my LIVE?

3. What happens if I don't complete the recommendation given?

The recommendation will auto-minimize after 10 seconds. No action is taken without your confirmation (except for platform-sponsored giveaways with LIVE giveaway auto-publish enabled).

4. Will recommendations applied on PC also reflect automatically on my livestream on App, and vice versa?

Yes, it will.