Looking to boost your sales this campaign season?
Follow these tips to avoid violations, boost your sales, and reach new audiences.

Check your campaign eligibility

To enroll in a Campaign, you must meet the following performance criteria:

• Number of Content Violations in the following areas in the last 30 calendar days is zero (0):
  • Unoriginal Content
  • Content featuring prohibited, unsupported or restricted products
  • Content infringing Minor/Child Safety
• Total Violation Points is less than 8
• Promotion Quality Points (PQP) is at least 3.5 (for Affiliate Creators only)

Keep your content interactive and relevant to the product

✅ DO

• Stay clearly visible on camera — avoid overlays or images that block your face or body.
• Zoom in to show product details but stay on screen so viewers can see you interacting with it.
• Demonstrate the product from different angles to highlight its features.
• Verbally introduce the product, highlighting its key features and your personal experience with it.
• Keep your livestream focused on the promoted product. Avoid off-topic chats or unrelated content that can distract viewers and reduce engagement.
• During Livestreams, actively respond to comments. Where possible, read comments aloud before replying to ensure all viewers understand the conversation.

❌ DON'T

• Avoid looping or slideshow-style videos that consist of still images, text, or GIFs. Use real footage to showcase and sell your product.
• Don't hide behind filters, overlays, or looping edits.
• Don't stay silent or rely only on background music or on-screen text.

Pro-Tip: Use the PAUSE Function When Needed During a Livestream

• If stepping away briefly, continue talking to stay connected with your audience.
• Use the PAUSE button if you're away for more than 2 minutes (up to 5 minutes).
• To use the PAUSE function, navigate to "..." (bottom right) and click PAUSE LIVE
• If you're gone for longer than 5 minutes, or have used the pause function 3 times, end the session and start a new livestream when ready.

Stick to the facts — don't oversell!

Make sure everything you say about your product is accurate and doesn't mislead shoppers.
✅ DO

• Ensure all product details, prices, and claims match the actual listing.
• Support any health or beauty claims with visible product packaging details or government-approved documents.
• When promoting offers, state the promotion period and details clearly. Always clarify if promotions are limited-time or if prices may change.
• When talking about promotions, be clear about the promotion timelines.
• Show real, unedited results. Avoid using filters or exaggerating product effects.
• Follow your local laws and TikTok Shop policies on health, beauty, and pricing promotions.

❌ DON'T

• Don't exaggerate or make false claims, such as promising guaranteed guarantees results (e.g. “clears scars in 3 days”).
• Don't make medical claims. Products must not claim to cure, prevent, or treat diseases or serious conditions.
• Don't diagnose medical conditions or diseases on video or livestream.
• Don't use misleading beauty filters, especially for beauty or personal care products.
• Don't show incorrect information — prices, effects, or packaging must match the actual product.

Be clear about product pricing

✅ DO

• Ensure prices are accurate — double-check that the price shown matches the actual product listing. Correct any mismatches before publishing.
• Add clear disclaimers. Tell viewers how long promotions last or if bundle deals come with any restrictions.
• When promoting discounted prices that apply only for a limited period, state the promotion period clearly, e.g. “Special price for 11.11 event” or “Sale from Dec 1–3.”
• Remind viewers that prices may change after the promotion ends, using disclaimers like “Prices may vary” or “Price subject to change after sale.”

❌ DON'T

• Don't show a different price from the product listing.
• Don't round down the price (e.g. $9.99 → $9).
• Don't hide promo limits or bundle conditions.
• Don’t keep old videos with expired prices that don't include a disclaimer such as "prices may vary".
• Don’t claim “lowest” or “best price” without proof.

Promoting health and wellness products? Do it responsibly

✅ DO

• Only promote products that are allowed on TikTok Shop: Protein powder, collagen drinks, detox supplements (non-weight loss), fitness gear, shapewear, and weight tracking tools are permitted.
• Promote general wellness: Say “supports energy” or “aids overall health”, not “burns fat”, "suppresses appetite".
• Use positive language. Keep messages empowering and inclusive for your audience.
• Follow local laws and ensure all listings and claims comply with applicable health and advertising regulations.

❌ DON'T

• Don't promote prohibited products such as slimming and fat loss products (e.g. fat loss pills, beverages for weight loss, slimming patches, creams or oils), or muscle-gain enhancers (e.g. prohormones, growth hormone peptides).
• Don't make weight-loss or muscle-gain promises, e.g. “Lose 10kg fast”, “Burn fat instantly”, or “Gain muscle in 10 days.”
• Don't use before–after images or body-shape transformations.
• Avoid using body-shaming language.
• Don't use filters or visuals that exaggerate or imply guaranteed results.

‼️ Content that focuses mainly on weight loss or muscle gain claims may face traffic restrictions.

Keep your content respectful and appropriate for all ages

Keep product demonstrations respectful and informative — focus on the product, not the body.
❌ DON'T

• Don't show nudity or draw attention to intimate body parts.
• Don't make suggestive gestures, poses, or movements.
• Avoid discussing sexual activity when promoting products, including using suggestive emojis or language.
  • When promoting intimate apparel on mannequins or models, showcase products in a neutral, tasteful, and informative way — for example, highlighting the fabric, fit, support, or design.
• Don't use thumbnails, camera angles, or visuals designed to attract attention in a sexualized way.

Level up with the Star Creator Program

Campaign season is your time to shine!
The Star Creator Program celebrates top creators who drive strong sales, deliver great content, and earn shopper trust. Star Creators can receive added benefits such as increased content reach, dedicated support, and access to Promote Coupons they can claim and use to boost their performance.
Star Creator Program BenefitsHow to become a Star Creator?For more campaign season policy tips:

• Campaign Season Policy Tips & Tricks for Sellers
• Fashion Sellers: Campaign Season Policy Tips & Tricks
• Health & Beauty Sellers: Campaign Season Policy Tips & Tricks