ETDA Compliance Guide for Sellers

As an online marketplace platform, TikTok Shop is required to comply with the Notification of the Electronic Transactions Committee Re: Other Actions for Digital Platform Service Operators in the Category of Marketplace for Goods with Specific Characteristics under Section 18(2) of the Royal Decree on the Operation of Digital Platform Service Businesses that are Subject to Prior Notification B.E. 2565 (2022), B.E. 2568 (2025).
This article explains TikTok Shop's commitments and the key requirements sellers are required to follow.

What actions is TikTok Shop taking?

The platform continues to implement the following measures:

• Collect and verify seller identity (via the KYC: Know Your Customer process) and collect relevant information before the sale or advertisement of regulated goods.
• Define and enforce product listing policies requiring that all mandatory certificates, attributes are complete before products can be listed or advertised on the platform.
• Provide ongoing seller educational communications, including policy articles and guidance materials to help sellers understand and comply with requirements.
• Implement systems to detect, notify, and suspend product listings that do not have required certificates and attributes, or fail to meet relevant standards.
• Carry out enforcement actions for non-compliant sellers, such as product delisting or account termination.

What actions do I have to take as a seller?

To help you stay compliant and maintain a safe, transparent, and fair marketplace for all, when listing products on TikTok Shop,

• Review our Product Certificates & Attributes, Prohibited and Unsupported Products, and TikTok Shop Product Listing Guidelines before listing any products.
• Upload and submit valid mandatory product labels, certificates, registration numbers or other government-issued documentation as requested by the platform (e.g. Food registration number, TIS certificate, etc.)
  • Ensure that all product information and mandatory certificates and attributes are accurate and up-to-date. Regularly review and update listings as needed.
  • Provide clear, accurate, and non-misleading product information.
• Do not sell or advertise any products that are legally prohibited from being sold on platforms.
• Do not sell or advertise any products which infringes intellectual property rights.

Please note that you shall not list your product if you fail to provide required documentation and information in accordance with relevant laws.
For more information, please view the notification here.