Creator Ranking List

Find Creators & Creator Agency
This article will teach you how to understand and navigate the "View Rankings" page in the Affiliate Center. The Creator Ranking list is a great way to find top performing Creators
To get you started, we will introduce what Creator Rankings are and what entails the different rankings on the View Rankings page.
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What are Creator Rankings?

The Creator Ranking list consists of 5 dimensions to help you increase your scope of Affiliates and Creators to collaborate with on promoting your brand:
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  • Top sales - Based on Promotion Score, where the creator is evaluated on conversion efficiency based on the conversions of their posts
  • Fast growing - Based on Growth Score, where creator's performance is evaluated based on the growth speed of their sales, views, and followers.
  • Popular content - Based on Popular Score, where the creator is evaluated based on the comprehensive performance of creator's short videos and LIVE videos.
  • Productive creator - Based on Productivity Score, the creators are evaluated using the comprehensive productivity of the creator based on the number of their posted LIVE and short videos as well as promoted products
  • Top collaborators - Based on Cooperation Score, it evaluates creator's cooperation performance based on their response rate and sample fulfillment rate
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Navigating the Creator Rankings Page

The Creator Rankings page can help you filter out the necessary data you need. You can find the "View Rankings" page under Discover Creators on the left-hand side once you enter the Affiliate Center.
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Creators can be filtered by their main category. You can track which Creators rank the best for your Shop's category. The rankings only represent the performance of creators on the platform for a certain period of time. You can adjust the Rankings based on Daily, Weekly and Monthly periods.
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Tapping on the Creator in the rankings will redirect you to their Creator page. You can invite them for Affiliate Collaboration, direct message or save them on this page.
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"Top Sales" Ranking List

The Top Sales ranking list ranks the creators according to their ability to convert viewers into purchasers. Their LIVE sales and Short video sales per impression play a role in determining their Promotion Score.
  • The more a creator is able to convert viewers into purchasers, the higher their ranking will be on the list.
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Affiliate Tip!The creators on the Top Sales list can provide merchants with more profitable content marketing services. Creators in this dimension create high quality content and can help promote your products effectively.

"Fast Growing" Ranking List

The fast growing list ranks creators according to their improvement speed in their content and following. The Growth Score measures the growth rate of creators, which is mainly evaluated by:
  • Sales Growth Rate
  • Growth of LIVE Viewers
  • Growth of Short Video Views
  • Growth of Followers
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Affiliate Tip!The creators on this list have a relatively fast growth rate in a short period of time, making them good candidates for merchants looking to target more users and scale their sales.

"Popular Content" Ranking List

The popular content list ranks creators according to their Popularity Score. This score is the Creator's comprehensive performance in their short videos and LIVE videos. This ranking list can be divided into three (3) versions: All Content, Short Videos only and LIVE Videos only.image
The Video Popularity Score is used to measure the influence of creator's short video content marketing. It is mainly calculated from the number of creator's short video views, the completion rate of short videos, and the engagement rate of short videos
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The LIVE Popularity Score is used to measure the influence of creator's livestreaming content marketing. It is mainly calculated from the number of viewers of creator's livestream per capita viewing time and audience engagement rate.
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Affiliate Tip!The creators on the popular content list can bring more exposure and traffic to the merchant's products. They usually publish short videos or start live sessions consistently, with strong engagement, high-quality and eye-catching content.

"Productive Creator" Ranking List

The Productive Creator list ranks creators based on the amount of LIVE Sessions and Short Video posts they generate within a certain period of time. Adding to that, the Productivity Score factors in the number of linked products in the content released as well. Like the Popular Content ranking list, the rankings can also be separated into three (3) components: All Content, Short Videos only, and LIVE Videos only. image
Affiliate Tip!The creators on this list can provide merchants with consistent content marketing services, because they have a consistent frequency of content creating and posting content with a high number of high quality products linked.

"Top Collaborators" Ranking List

The top collaborators list ranks creators according to the degree of their historical cooperation. It mainly evaluates the response rate of invitations and the sample fulfillment rate which factors in the Creator's Cooperation Score.image
Affiliate Tip!The creators on this list can provide merchants with a healthy experience of building cooperations and high-quality sample fulfillment, because they actively respond to messages and take the initiative to fulfill sample requests.
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FAQ

  1. How fast does the data of the Creator Rankings refresh?
    • The platform will update the list information of the previous cycle on the next natural day, the first day of the next natural week, and the first day of the next natural month.
    • After the list goes online, merchants can view the data 30 days ago at the earliest, and the listed data will continue to accumulate, and you can view the data for up to one year. The list takes the creator data of T-2, and the day, week, and month date corresponding to T-2 are selected by default.
  2. How does the system rank the Creators?
    • The ranking is based on the ranking score + GMV. For example, when the scores for two creators are the same, the creator with higher GMV comes first.