Content must not feature sexually suggestive actions, language, or behaviour when promoting products. This applies to content featuring both human figures and digital characters as well as objects.

Examples of Prohibited Sexual Content

In general, content that breaches the generally accepted local standards of morality, decency, and propriety is prohibited on the platform.This includes, but is not limited to:Sexually Framed Content

• Content that uses specific angles or framing to draw attention to intimate body parts with no intent to demonstrate the fit or functionality of a product.
• Individuals in provocative poses or dressed in sexually suggestive attires when promoting products.

Implied Nudity

• Content that suggests individuals (digital or non-digital) featured in it are nude. This includes featuring figures with parts of their bodies blurred or censored while promoting products.

Sexually Suggestive Language

• Content featuring discussions or conversations about sexual activity, including in a humourous or satirical context, when promoting products. This includes the use of suggestive text and emojis.

Inappropriate Display/Use of attire

• [VN/ID/MY only] Content featuring individuals wearing only underwear, lingerie or swimwear even if the purpose is to promote these products.
  • Underwear, lingerie or swimwear may be worn over regular clothing.
  • Swimwear may be worn alone if done so at an appropriate setting such as a pool or beach.
• Content featuring individuals wearing intimate apparel (e.g. lingerie, underwear, swimwear) with visible outlines of private parts, such as protruding female nipples or male bulges. This includes the display of erotic lingerie, thongs and g-strings.
• Display, removal or adjustments of clothing or intimate apparel presented in a sexually suggestive or gratifying manner.

Claims of sexual stimulation or performance

• Content featuring any claim that a particular product can prolong or facilitate sexual performance, or aid the growth of private parts.

Best Practices for avoiding Sexual Content Violations

• Content promoting clothing or intimate apparel should focus on explaining the form and function of the product (e.g. using descriptive language that focuses on product fabric, fit, support, design) rather than a sustained focus on body parts underneath.
  • [TH/PH/SG only] Display of intimate apparel (e.g. lingerie, underwear and swimwear) should be relevant to the promotion of the product.
  • Display of intimate clothing/products on live models or mannequins should be done in a non-sexualized manner, aligned with local advertising practices.
• When promoting clothing products, please ensure that individuals featured in your content change clothes off-camera, and avoid sexually suggestive undressing activities.

What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.
Please see our Violation Reasons, Points & Enforcement Actions for Creators article and Creator Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.
Please read our TikTok Shop Content Guidelines to learn more.