Promote for E-commerce Guidebook

1. What is Promote?

2. Before Promote

1. What's the requirement of using Promote?

• Age threshold: Users aged 18+
• Account type: Business account, Creator account and Personal account
• App Version: v20.4 and above for both Android and iOS.
• The BGM of the video should be commercial music or your video cannot be promoted.
• Launched countries & regions:

1. How to recharge TikTok balance?

for IOS users / UK users	Android user
You can recharge your coins through apple pay	You have to bind your credit card first. Then recharge your balance through credit card and wallet.
Use Coins as the unit for setting the Promote budget. The exchange rate : 100Coins = $0.99 The minimum charge is $0.99(Or the same amount as Indonesian Rupiah)

1. Where is the entrance to Promote

1. For short video

Click '...' on the top right corner of profile pager	Enter the settings and privacy page and choose [Business Suite](for business account) or [creator tools] (for creator account) , then click 'Promote'. Or you can click 'Promote' directly if you are a personal account.	After clicking 'Promote' you can enter the promote central page, then choose a video to Promote	You can find the Promote Coupons in [Your offers] if you have, after clicking 'Redeem' you can choose a video to Promote

1. For livestream

scenarios 1: Before starting your live		1, Click "+ " at the bottom of the interface to enter the LIVE room 2, Click 'Promote' on the right side of GO LIVE panel 3,Start to promote your LIVE
scenarios 2: After starting your live /on air		1, Click '....' on the interface to enter the 'more page' 2, Choose 'Promote' on the 'more page' 3,Start to promote your LIVE

3. During Promote

1. Place a TikTok Promote order

1. More video views
2. More website visits
3. More followers

Goal: More video views

Goal: More website visits

Goal: More followers

b. How to promote E-Commerce Anchors?

Goal: More product clicks	The creation of other 2 objects is the same as promoting videos without anchor.

c. Comparison of three functions

d. What kind of payment method does Promote support?

1. What`s the definition of IAP and Non IAP:

• IAP：
  • is a business model where users can purchase virtual goods.
  • This requirement will include two parts as below: integration with TikTok Coins；Integrationg with IAP
  • TikTok Coins is a digital currency in TikTok and can be used to purchase gift for the creator in a live stream. Users can only get TikTok Coins through IAP. After we integrate promote with Coins, TikTok Coins can be used both in Livestream and promote.

1. Non IAP:

e. Some relevant questions about coupon:

1. If my video is suspended, will the coupon be returned？
   • Once the promotion order starts to be consumed,the coupon will not be returned;
2. Can I purchase promote for less than or equal to the coupon？
   • No, promote coupons can only be used if it costs more than the coupon.

f. Can I pause promote order?

4. After promote:

1. Where to check the effect of promotions?

Enter the promote central page	Swipe down and choose the promotion orders that you want to check	You can check the amount spent and analytics of your promotion order.

b. Examples of different goals and their promotion effects:

Goal: More video views	Goal: More website visits	Goal: More followers	Goal: Product link clicks	Goal: More live audiences

c. What about the money that hasn't been spent yet?

d. How to withdraw?

• Withdraw in TikTok is only supported for Android devices. For IOS devices and UK users, the coin balance can only be withdrawn in Apple Pay or Google Pay.
• Android process:

Enter in setting and info page	Initiate withdrawal and Confirm withdrawal

• The Timelines:

e. How to get invoice

• You can follow this commdoc ⬇️ to get a promote invoice: