Customers prefer genuine, engaging, and interactive content. To provide an engaging shopping experience and foster creativity, we prohibit Unoriginal Content in Livestreams and Videos.

Unoriginal Content

Unoriginal Content refers to any content you didn't create yourself, such as material taken from other creators or sources. Examples of Unoriginal Content include:

• Stitching a product review video without any new commentary.
• Uploading screen recordings from a movie or TV show and blurring the original logo or watermark.
• Using the stitch, duet, or overlay function without providing any verbal or in-text promotion of the product.
• Changing clothes between livestreams without making any changes to the background setup or product display.
• Switching between livestreaming and playback of pre-recorded clips.
• Recreating a video that directly mirrors the actions of another creator's content.
• Merging content that is not your own without permission with your personal original content.

Prohibited Content Editing Techniques

Content Editing techniques aimed at "hiding" unoriginal content in your videos may lead to harsher penalties. This includes the following:Sandwich Frames – Placing unrelated pictures or videos above and below the main video, so the promoted content sits in the middle. This makes the video look different to detection systems, but adds no value for viewers.Subtle Frame Insertion – Hiding very quick flashes of random images inside a video. Viewers usually can’t see them, but they change the video’s digital “fingerprint” to bypass detection.These edits do not make your content original. They only serve to evade our systems and can disrupt the viewing experience. To keep the platform safe and fair, videos using these methods may face enforcement actions.

What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties. Please see our Violation Reasons, Points & Enforcement Actions for Creators article and Creator Terms of Service for more information.
If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information on the appeal process, as well as the supporting materials you may need to provide.
Please read our TikTok Shop Content Guidelines to learn more.