The Importance of Using Supported Language(s) On TikTok Shop
TikTok Shop strives to create a shopping environment that users can have confidence in. To promote a safe online shopping experience for all our users, TikTok Shop requires the display and promotion of products
to be conveyed in language(s) currently supported by TikTok Shop in the local market. This includes all product titles, descriptions, pictures and videos of products. When buying online, users rely on the product titles, descriptions and pictures to help them make a purchase. As such, using the language of the local market ensures that users have relevant information about the product. This enables them to make informed purchasing decisions. Sellers and creators should therefore refrain from using other languages in all product listings when using our platform.
What are the Supported Languages for Product Listings On TikTok Shop?
Below are the current supported languages of TikTok Shop in each market. Sellers who offer products in these markets must display and promote products to consumers in the supported language(s) of the local market.
Guidelines on the Use of Unsupported Languages
A product listing consists of different parts that are advertised to the consumer. This includes the product title, product image, product description and the physical product itself. The guidelines that apply to the use of non-local languages differ across the various parts.
Product Titles- Sellers must use at least one of the supported languages in their product title.
Product Description- Sellers must use at least one of languages currently supported in their product description.
Product Images- Sellers must use at least one of the supported languages to introduce product selling points and product information in their product images.
- All product descriptions contained within images must also be in
the one of supported language(s).
Physical Product - Unsupported languages may appear on the product itself; however, it is highly recommended that you translate the text into one of TikTok Shop's current supported languages in either the product image, or the product description.
In What Circumstances Can I Use Unsupported Languages?
- Unsupported languages in product images are permitted only if they are accompanied by a translation in the supported Language(s) of the local market.
- Sellers are allowed to use registered trademark brand names that are in unsupported languages.
- Text that appears in the course of demonstrating the performance and functions of a product is allowed (for example, writing in another language to demonstrate the functions of a pen).
- Sellers are allowed to use product images with unsupported languages in the background, provided that the background is clearly not related to the product itself.
- The appearance of an unsupported language on the packaging or the physical product itself is allowed.
Examples
What Happens if I Use Unsupported Languages in my Product Listings?
TikTok Shop may take enforcement actions against sellers who make misleading promotions. A non-exhaustive list of the actions we may take are as follows:
- Removing the product from the platform
- Removing or blocking content
- Formal warning messages
- Suspension of seller privileges
- Temporary or permanent withdrawal of seller benefits
- Assigning violation points to a seller's shop. An accumulation of violation points can result in a seller's TikTok Shop selling privileges being revoked.
Reporting the seller to the relevant regulatory authorities for prosecution
