Go Mega with TikTok in this sales season. TikTok Shop brands and merchants across Southeast Asia can now leverage new solutions.

• Video Shop Ads now offer product anchor link formats for short videos.
• Live Shopping Ads now optimise for full-funnel events: Live Viewers, Product Clicks, Initiate Checkout, Purchase and Gross Revenue.
• Product Shopping Ads now automatically use your shop’s catalog to run ads.

Key benefits of Shop Ads which work better together with TikTok Shop:

• Power the audience targeting to get your business found by the right customers.
• Drive sales by automatically displaying your TikTok Shop products in the creative and directing traffic to your TikTok Shop product detail pages.
• Maximize investment ROI by optimising for purchases.
• Flexible investment budget that works for businesses of all sizes.

How to get started in 5 minutes:

• TikTok Shop sellers can setup campaigns in Seller Center here
• Your partners and agencies can request for TikTok Shop access in their Business Center here

Power your Mega Sales season with this new marketing solution. Take a look at Southeast Asian brands and merchants that have successfully leveraged Product Sales campaigns to achieve their full-funnel marketing goals on TikTok.

Get started here (link)