Use TikTok Ads Manager to get the best out of your marketing traffic! By creating your advertising in TikTok Ads Manager, gain from the following benefits:

1. Launch ad in minutes
2. Use powerful formats
3. Select better targeting
4. Control campaigns closely
5. Scale up efficiently
6. Adapt reports

Get the support you need

1. Launch ad in minutes

In Seller Center, create Shop Purchases ads here

2. Use a wider range of powerful formats in Ads Manager

For short Video Shopping type, you may choose any of the following:

• Use a TikTok Account spark post belonging to you or your partner, or upload a video
• Use product card format or use product anchor link format
• Show one product or show multiple products

Customize CTA (shop now, learn more, contact us, visit store, watch now, etc)For Live Shopping type, you may choose any of the following:

• Use an in-feed livestream from a TikTok Account belonging to you or your partner

Add an optional video which clicks to the livestream. The video can be a spark post, or upload a video

3. Select better targeting in Ads Manager

• Reach new audiences based on specific interests & behaviors

Use additional custom audience and lookalike audience targeting

4. Control your campaigns closely in Ads Manager

• Use Bid Cap or Lowest Cost bidding tactics:
  • Bid Cap keeps your average cost around or lower than your bid
  • Lowest Cost maximizes your results
• Use daily budget or lifetime budget, to control your spending

Set budget at adgroup level. The adgroup may contain multiple ads within it

5. Scale up your advertising efficiently over time in Ads Manager

• Use existing good performing campaigns for your upcoming content, to maximize your investment

Run multiple ads simultaneously, including for the same short video or livestream, to test and learn

6. Adapt reports to your desired format in Ads Manager

• Monitor performance and get insights with real-time dashboard

Get comprehensive metrics including reach, video views, product details page view (onsite), initiate checkout (onsite), complete payment (onsite), ROAS (onsite)

7. Get the support you need in Ads Manager

• For ad disapprovals, the reasons are automatically given together with a direct appeal button available in the adgroup
• For any questions you have regarding Shopping Ads, you can directly reach out to our client support here or here

Start setting up now here (link)!