1. Background

Promote to LIVE is a function inside Tiktok LIVE for users to drive more traffic to their LIVE room with real-time LIVE format. As part of the LIVE monetization project, Promote to LIVE plays the role of bringing users to advertisers' LIVE room and to help users go through with cold-start stage, especially for e-commerce industry.

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2. Who is Eligible to Use Promote to LIVE

To use the Promote to LIVE, users must meet each of the following criteria:

1. Users who can use Promote to LIVE
2. Users in regions where LIVE is available

Users over 18 years old.

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3. How to Use Promote to LIVE

Step 1: Promote to live entrance

Users have 2 scenarios to use Promote LIVE as followed:

• Before starting your live

• After starting your live /on air

Step 2: Get started to promote your live

1, Choose the target audience----you can either choose automatic or customization（choose your audiences` gender, age and interests) and then click 'next'2, Set the total budget and duration, and then click 'next'3, Start to pay and promotion

Step 3: Payment and submit

1, Enter the Payment and submit page2, Check your goal, audience, budget and duration3, Select your payment method , you can use credit cards and the other supported payments on Android and IAP coins on iOS4,Click 'Pay and start promotion