Understanding "Non-Interactive Content" Violations and Why It Matters

Non-Interactive content is a form of low quality content that has no meaningful on-screen activity (eg. mostly still images or static scenes) or has no sustained, real-time verbal interaction with viewers (eg. recorded or computer-generated voices, music, or background noise instead of live interaction with the audience directly). This includes content with:

• Static or Passive Visuals: Videos made up mostly of still images, screenshots, or screen recordings. This also includes unrelated video clips overlaid with static product images or text.
• Lack of Verbal Interaction in Livestreams: Livestreams without real-time, sustained verbal engagement with the audience.
  • Note: Repetitive Short Videos without verbal interaction may be considered "Spam". Click here to learn more.
• Looping or Still Livestreams: Livestreams that feature still visuals, slideshows, or looping content (e.g. repeated GIFs), instead of live, engaging activity.

Note: Content with excessive offensive language or gestures (Use of foul, vulgar, obscene, or sexually suggestive language or behaviour, or inappropriate hand gestures) is also considered low-quality content.
Why is this important?Viewers prefer content that is interactive, engaging, and original. When you speak directly to your audience and actively showcase your product, it builds trust and encourages purchases.
In contrast, non-interactive content—like still images or looping scenes—can feel repetitive and uninviting, leading to lower engagement and weaker sales.
Tips to improve your content

• Keep your background tidy and clutter-free.
• Show and demonstrate real products whenever possible.
• Stay present and engaged throughout your livestream — use the Pause function if stepping away.
• Avoid using still images; if needed, they should cover <50% of the screen and not block you.
• Be visible on screen, or show meaningful actions (e.g., product demos).
• Get free samples from the Product Marketplace to use in your content. Learn more here.

Common examples of Non-Interactive Content

1. Livestream or videos using large still images

Looping or Slideshow of still images/text/GIFs

❌ Viewers find this type of content dull and repetitive, as it repeats information they can already see in the Shop Tab.

Still image/text overlaid or next to irrelevant footage

❌ Adding irrelevant or distracting footage does not improve the content. The content is still considered as mostly still images and lacks informational value.

Creator's visibility obstructed by still image(s)

❌ Blocking the creator's face counts as content made up mostly of still images and lacks interactivity. It can be more distracting than engaging.

2. Livestream or videos with minimal movement or interaction

❌ Avoid placing products on a rotating/spinning table, with an unrelated video playing in the foreground, or where the creator cannot be seen on camera.

Best Practices to Avoid Non-Interactive Content Violations

✅ Be Visibly Present & Showcase Products Clearly

• Stay clearly visible on camera—avoid overlays or images that obstruct your face or body.
• It's okay to zoom in on products (e.g., watches), but ensure part of you remains visible.
• Demonstrate the product’s features in action, using varied angles and zoom levels to keep the viewer engaged.

✅ Speak & Interact in Real-Time

• Verbally introduce the product, highlighting its key features and your personal experience with it.
• During Livestreams, actively respond to comments. Where possible, read comments aloud before replying to ensure all viewers understand the conversation.

✅ Use the PAUSE Function When Needed [Livestreams Only]

• If stepping away briefly, continue speaking to stay engaged.
• Use the PAUSE button if you're away for more than 2 minutes (up to 5 minutes max).
• If you're gone longer, or have used the pause function 3 times, end the session and start a new livestream when ready.
• To use the PAUSE function, navigate to "..." (bottom right) -> PAUSE LIVE

For examples of high-quality content, read our High-Quality E-Commerce Content article!

What Happens If I Breach These Guidelines?

Violating these guidelines will result in enforcement actions taken against your content or account. Repeated offenses will result in more significant penalties. Please see our Creator Performance Evaluation Policy and Creator Terms of Use for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.
Please read our TikTok Shop Content Policy to learn more.