Creator Ranking List for Sellers and Creators Matching
06/28/2023
- Please do not use this ranking for external dissemination, and do not use it for any endorsement.
Summary:- Top Sale Stars are creators with greater sales performance.
- Fast Growing creators generally have great uplift in sales and content viewers.
- Popular creators produce content with high viewer volume.
- Consistent creators publish content at a consistent frequency.
- Top collaborators have a high sample fulfillment rate and response rate.
Top sales stars
Definition
The sales star list ranks the creators according to their ability to convert viewers into purchasers. The more a creator is able to convert viewers into purchasers, the higher their ranking will be on the list.Tips
The creators on the sales star list can provide merchants with more profitable content marketing services. Creators in this dimension create high quality content and can help promote your products effectively.Fast-growing
Definition
The fast growing list ranks creators according to their growth index. The growth index measures the growth rate of creators, which is mainly evaluated by their growth rate of sales, number of live viewers, the increase in the number of video viewers, and the changes in the number of followers. The faster their growth rate of these factors, the higher they will be ranked.Tips
The creators on this list have a relatively fast growth rate in a short period of time, making them good candidates for merchants looking to target more users and scale their sales.Popular
Definition
The popular content list ranks creators according to their livestreaming and short video popularity index, displayed in 3 lists: total content, live, and short videos. The livestreaming popularity index is used to measure the influence of creator's livestreaming content marketing. It is mainly calculated from the number of viewers of creator's livestream per capita viewing time and audience engagement rate. The short video popularity index is used to measure the influence of creator's short video content marketing. It is mainly calculated from the number of creator's short videos views, the completion rate of short videos, and the engagement rate of short videos. The greater the viewing volume of creator's content, the higher the engagement rate between creator and users, and the higher the user's interest, the higher the corresponding popularity index will be, and will rank higher in the list.Tips
The creators on the popular content list can bring more exposure and traffic to the merchant's products. They usually publish short videos or start live sessions consistently, with strong engagement, high-quality and eye-catching content.Consistent
Definition
The consistent creators list ranks creators based on their enthusiasm and consistency in shoppable content creation, display as total list, video list, and live list. It mainly evaluates the number of livestreamings by the creators, the average number of products in a livestream, the number of video releases and the number of products linked to a single video. The higher the willingness of the content publishing, the higher the number of linked products, the higher the corresponding diligence index, and will rank higher in the list.Tips
The creators on the consistent creators list can provide merchants with consistent content marketing services, because they have a consistent frequency of content creating and posting content with a high number of high quality products linked.Top collaborators
Definition
The top collaborators list ranks creators according to the degree of their historical cooperation. It mainly evaluates the response rate of invitations and the sample fulfillment rate. The more invitation responses from creators, the higher the sample fulfillment rate, the higher the corresponding active cooperation index, and will rank higher in the list.Tips
The creators on the willing to cooperate list can provide merchants with a healthy experience of building cooperations and high-quality sample fulfillment, because they actively respond to messages and take the initiative to fulfill sample requests.Note:- The ranking lists are divided into a daily list, weekly list, and monthly list. The platform will update the list information of the previous cycle on the next natural day, the first day of the next natural week, and the first day of the next natural month. After the list goes online, merchants can view the data 30 days ago at the earliest, and the listed data will continue to accumulate, and you can view the data for up to one year. The list takes the creator data of T-2, and the day, week, and month date corresponding to T-2 are selected by default.
- The sorting factor is score + GMV. For example, when the scores for two creators are the same, the creator with higher GMV comes first.
- For all lists, the platform will screen from multiple dimensions of creator activity (number of content releases and sales), creator qualification (number of followers), and cooperation enthusiasm (sample fulfillment records). Only those who are continuously active and have good qualifications are included in the lists.