Create a High-Impact LIVE Shopping Bag Before Going LIVE

This is supported by LIVE Guide, an AI-powered companion for sellers and affiliate creators. Before going LIVE, let LIVE Guide help you build the best product lineup in your LIVE Shopping Bag — from selecting the right products to diagnosing and optimizing your entire product selection — ensuring your LIVE Shopping Bag is optimised for maximum sales potential!
Main Functions & Benefits:

1. Smart Product Selection: Get AI-generated product recommendations tailored to your shop/showcase performance — no more guessing which products to add to your LIVE Shopping Bag.
2. Product List Diagnosis: After adding products to your LIVE Shopping Bag, instantly identify opportunities to further optimise your product list, with one-click actions to add, remove, or replace products.
3. Automated Product Sorting: Let AI arrange the sequence of products in your LIVE Shopping Bag based on selling potential. For affiliate creators, get product recommendations based on your creator tier.

Key difference: Sellers receive recommendations based on products in their shop, while affiliate creators receive recommendations based on products in their showcase.
Note: This feature is currently available to selected sellers and creators only. All images within this article are for reference purposes only and the actual interface may vary slightly.

• AI generates recommendations and scripts based on your product and LIVE data
• AI can make mistakes. Always review recommendations to ensure your content is accurate, lawful, truthful, and compliant with TikTok Shop terms and policies.
  

Accessing LIVE Guide

Sellers and affiliate creators can use LIVE Manager PC to access LIVE Guide and leverage it to build an optimum LIVE Shopping Bag product list before going LIVE.

How to use LIVE Guide

Use Case 1: Smart Product Selection

🚩 Problem: As a seller or affiliate creator with many products, I find it difficult and time-consuming to choose which products to add to my LIVE Shopping Bag. I want to focus on promoting products that are more likely to drive engagement and sales during my LIVE.
✅ Solution: Automatically get AI-curated product suggestions based on a strategic combination of your top selling products, high traffic products and trending products, and directly add them to your LIVE Shopping Bag.⭐ Steps:

1. First, click on [Add products]. Choose one of the available options:
   • Recommend products to add
   • Show my top-selling products
   • Show products that are trending in similar LIVE streams
   • Show products that will attract more viewers
2. LIVE Guide will automatically generate a list of products for you, categorised by:
   • Top-selling: Products with high sales volume in the last 30 days
   • Trending: Products with high viewer engagement
   • High traffic: Products that will attract more viewers
   • Not yet promoted: Products that have never been added to LIVE shopping bag but have potential for LIVE selling, decided based on follower purchase and industry trend
   • Recently sold: Products with more than 1 unit sold in the past 30 days for seller accounts, or more than 5 units sold in the past 30 days for creator accounts
3. You can choose to:
   • Click [Add all] to immediately add these products into your LIVE Shopping Bag

Tip: This is recommended especially for newbie livestream hosts or sellers with high volume inventory who spend too much time manually selecting products to add.

• Click [View more] to review the suggested product list in each tab and click [+Add] to add individual products to your LIVE Shopping Bag.

Tip: This is recommended for more advanced livestream hosts with different livestream goals, e.g.:

• Goal: Stabilize Revenue & Convert Traffic -> Add top selling products
• Goal: Attract New Viewers & Expand Reach -> Add high traffic products
• Goal: Capture Emerging Demand & Build Brand Differentiation -> Add trending products

Use Case 2: Product List Diagnosis

🚩 Problem: As a seller or affiliate creator, I'm unsure how many products I should add to my LIVE shopping bag. I don't know whether my viewers are interested in the products I'm featuring, and I keep using the same products across livestreams without knowing if they're actually driving engagement or sales.
✅ Solution: Let LIVE Guide analyse your product lineup and identify any opportunities to add top performing products, replace or remove low-performing products while ensuring an ideal number of products in your LIVE Shopping Bag.⭐ Steps:

1. Once you have added products to your LIVE Shopping Bag, click on [Review selection].
2. LIVE Guide will automatically generate a list of products for you to add, replace, or remove.
3. Within the recommendations panel, tick the checkbox beside each product and directly click [Add], [Replace] or [Remove] to immediately apply the changes to your LIVE Shopping Bag!

Use Case 3: Automated Product Sorting

🚩 Problem: As a seller or affiliate creator, I find it time-consuming and troublesome to manually arrange the product sequence in my LIVE Shopping Bag. Although I have structured it well, the sequencing is affected once I add new products which affects the visibility of other top selling products.
✅ Solution: Let LIVE Guide arrange the sequence of products in your LIVE Shopping Bag for optimal shopping performance. Product sequence in your LIVE shopping bag is not just a visual detail — it determines which products viewers see first, which ones you're most likely to present, and how the purchase flow unfolds.
⭐ Steps:

1. Once you have added products to your LIVE Shopping Bag, click on [Update order].
2. LIVE Guide will automatically review your current product listing sequence and provide a new recommended order, highlighting the Top X products with high conversion potential.
3. Review the recommended order and Click [Update order] to immediately apply the changes to your LIVE Shopping Bag.
4. During the LIVE session, be sure to highlight the Top X products in the recommended order by pinning the product and verbally promoting any available offers to capture viewers’ attention.
   

Recommended Journey

Since these features are mainly available before you go LIVE, it's important to prepare your LIVE Shopping Bag in advance to help ensure a smooth and successful livestream. Here's a recommended journey you can take:

FAQs

1. Can these LIVE Guide functions also be used in real-time, during LIVE?

• Functions related to smart product selection, product list diagnosis and automated product sorting are available to you before going LIVE.
• LIVE Guide also supports other functions during LIVE, such as AI-generated insights. Learn more here.

2. Can these LIVE Guide functions be accessed via the TikTok App?

• Functions related to smart product selection, product list diagnosis and automated product sorting are currently available via LIVE Manager PC and will soon be available via TikTok App. Stay tuned!
• Other LIVE Guide functions available during LIVE can be accessed via the TikTok App. Learn more here.

3. If I want to change the sequence of some products in the Recommended order, can I customise them?

4. Instead of selecting from predefined options, can I type my own queries and have a two-way interaction with LIVE Guide?

Right now, LIVE Guide supports responding to user needs using the predefined options available. Two-way interaction and additional livestream features will be available soon, stay tuned!