The Beginnings of iPim ShopMs. Ing, the owner of iPim Shop, sells a variety of consumer goods such as tissue paper, laundry detergent, and cooking oil—essentially, a one-stop shop. Two years ago, fresh out of school, she worked as an interpreter for a company selling products on TikTok, which was booming in tissue paper sales at the time. This experience inspired her to start iPim Shop, initially selling tissue paper. At that time, she had no followers or customer base, but the shop's sales in May recently surpassed 100 million baht!
Starting Live Streaming on TikTok ShopiPim Shop opened in June 2023, when TikTok Shop set a challenge for sellers to stream for seventy hours to receive rewards. This prompted Ms. Ing to hire people for live streaming. As they continued streaming, sales increased and followers grew, leading to regular live streaming sessions.
Preparation Techniques for Live StreamingMs. Ing shared that at iPim Shop, everyone is always prepared. They keep an eye on popular creators and their live streaming techniques on TikTok. Additionally, they ensure the setting, lighting, and sound are always ready.
Techniques During Live StreamingFor iPim Shop, which sells consumer goods, most customers are housewives and working individuals. Therefore, the shop needs to understand what this customer group wants to hear. For instance, housewives might already know the brand of cooking oil, so the streamer should focus on what the customers want to know, such as prices and ordering methods.
Sharing Tips with Other SellersConsistency in live streaming is crucial. Even if the audience is small initially, you must continue streaming to build a follower base. A turning point for iPim Shop was during the 11.11 sale event, which drew a large audience, establishing their customer base from then on.