[EN] Weight Management Overview.pdf

(21.7 MB)

Health is personal, and every journey is unique. At TikTok Shop, we're committed to building an inclusive and informed community where everyone can access what they need to feel their best. When promoting Health and Wellness products, it's essential to do so responsibly. All content must comply with TikTok's Community Guidelines to ensure a safe and respectful platform for everyone.

🚫 Not Allowed

Avoid promoting these products:

• Slimming and fat loss products - E.g. pills, beverages, patches, creams, oils.
• High-risk muscle gain products - E.g. anabolic precursors, prohormones, growth hormone peptides.

Avoid making these claims:

• Misleading weight loss claims - Do not make exaggerated promises, showcase extreme transformations, or use body-shaming language.
• Exaggerated muscle building claims - Avoid making unrealistic statements about muscle growth such as "Gain 10kg of muscle in 10 days", "Gain muscle fast", "Bulk up quickly", or showcase exaggerated before-and-after depictions of muscle gain.

⚠️ Content that focuses mainly on weight loss or muscle gain claims may face traffic restrictions.

✅ Allowed

• Promoting non-medical weight gain products - E.g. milk, honey, supplements.
• Mentioning non-exaggerated weight loss or muscle gain effects in your promotional content.
  • These mentions are only allowed when paired with broader health benefits. They cannot be the main focus of your content.
  • For example: Creatine, protein powders, and similar products may be promoted if the focus is on overall wellness or athletic performance and not solely on appearance changes.

What is a weight management claim?

How can I avoid making weight management claims?

What products can I promote with weight management claims?

What happens if I breach these guidelines?

Violating these guidelines will result in enforcement actions taken against your content or account. Repeated offenses will result in more significant penalties. Please see our Creator Performance Evaluation Policy and Creator Terms of Use for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.
Please read our TikTok Shop Content Policy to learn more.