Why is Accurate Pricing Important?

Creators must avoid misleading viewers with inflated prices or false claims. All price information, including promotions and discounts, should match the actual product listing. Inconsistent pricing harms sales, erodes customer trust, and creates a poor shopping experience.

What is Misleading Pricing?

Misleading Pricing Claims

This refers to livestreams or videos that promote a price which does not match the actual product price. Example: If the product is $9.99, you can promote it less than $10, but you can't promote it as $9.

Expired Pricing

This refers to videos that promote a price that is no longer valid. Videos may show prices that are no longer valid due to:

• Expired discounts or events: Platform promotions have ended.
• Updated product pricing: Prices changed after the video was uploaded.

What happens if I breach these guidelines?

If you violate these guidelines, enforcement actions may be taken against your account. Traffic to content with inconsistent or misleading pricing may be limited, or your products may be unlinked from content until corrective actions are made. Repeated violations can result in more serious penalties.
For more details, refer to the Violation Reasons, Points & Enforcement Actions for Creators article and the Creator Terms of ServiceIf you believe an enforcement action was applied in error, you can appeal through the TikTok App. For more information, read the Creator Appeal GuidelinesFor more details, please refer to our TikTok Shop Content Guidelines