• Bloody, gruesome or graphic such as crime scenes, images of accidents, horror scenes or bloody stills.
• Uncomfortable or unpleasant visuals such as visuals of real/realistic blood, human or animal waste, or dirt being removed from drains.
• Graphic close-ups of skincare or bodycare procedures that may cause discomfort to viewers, such as pimple or blackhead extraction, earwax removal, tongue-scraping, skin-peeling, waxing, or blood extraction.
• Crime, violence, cruelty, or animal abuse, such as real fighting with bloody scenes, or animal cruelty, such as cock or dog fighting.
• Dangerous or eye-catching sensitive content to gain audience engagement.
• Violent or offensive language or insulting actions such as profanity, hate speech, or derogatory remarks.
• Discriminatory or otherwise offensive content such as discrimination against individuals based on their race, gender, sexual identity, culture or other attributes.
• Defamatory content, unfair portrayals, or adverse or offensive references such as false or harmful statements about individuals or competitors.
• Sympathy promotions that aim to induce sympathy in the buyer to purchase a product.

• The slaughter or other non-natural death of animals.
• Consumption of live animals (excluding seafood, such as clams and oysters)
• The dismemberment, mutilation, charring, or burning of animal remains.
• Any animal cruelty or gore.
• Torture or ill-treatment of animals.

FAQs

• Avoid excessively violent or graphic content as it may disturb customers.

• Even for horror-themed items, it is best to use imagery that is not graphic or disturbing.

What happens if I breach these guidelines?