Prime Time Coupon

11/04/2025

Livestream Operation

This article teaches you what Prime Time Coupon is, how to activate it during your livestream as a seller or creator, and how your audiences can join and win these prime time coupons. This feature is available to selected sellers or affiliate creators only.

All images within this article are for reference purposes only and the actual interface may vary slightly.

What is Prime Time Coupon?

Prime Time Coupon is a platform-sponsored coupon that sellers and affiliate creators can offer to viewers at no extra cost, during certain hours of peak LIVE viewership. Livestream hosts can leverage this to drive liveroom traffic by motivating viewers to join their livestream during these fixed hours. Once viewers win coupons, hosts can immediately encourage viewers to use these coupons, resulting in boosting LIVE sales conversion! Platform-sponsored coupons include platform product coupons, platform shipping coupons and platform co-funded coupons.

How to Activate Prime Time Coupon

This activation process is applicable to all sellers or affiliate creators. Without activation, the Prime Time Coupon entry point during livestream will not be displayed to viewers.

Via TikTok App

		Step 1: Via the LIVE Shopping Bag, navigate to Prime Time Coupon via the LIVE tools menu or via the notification container displayed.
		Step 2:Click on View details to open the Prime Time Coupon details page. Prime Time Coupon details pageOn this page, you can: Activate or deactivate 'Prime time LIVE coupon' by swiping left or right. By default, this feature will be toggled on for sellers or creators, and can be turned off before your LIVE starts. Tip: It is highly recommended to keep this toggled on so you don't miss out on available Prime Time Coupons! Check the upcoming prime time coupon schedule and view the total coupon amount allocated per prime time hour. Tip: Plan your livestream strategy accordingly to drive viewers to sessions with high coupon allocations, so that more viewers can grab coupons! Learn more about how prime time coupons work Tip: Familiarise yourself with these tips, so you can verbally educate your viewers during LIVE on how to join and claim coupons.
		Once you have toggled on the 'Prime time LIVE coupon', the entry point will be displayed on the top right corner of your livestream. Clicking on it will display the activity panel where you can review details of the upcoming prime time hours. A countdown timer will be displayed beside the upcoming prime time hour, 20 seconds before it starts. Encourage your viewers to get ready to join the event by tapping the entry point on the top right corner, so they don't miss out!

How To Join & Win A Prime Time Coupon

All livestream viewers can join a Prime Time Coupon session during the livestream, once sellers or affiliate creators have activated the Prime Time Coupon setting.

			Step 1Viewers can click on the Prime Time Coupon entry point at the top right corner of the livestream, to open the activity panel.Within the activity panel, viewers can review upcoming Prime Time Coupon hours and learn how to participate. Viewers are recommended to follow the livestream host to not miss out on upcoming livestreams.
			Step 2Once the Prime Time Coupon hour begins, the activity panel will directly display this pink button with a countdown timer.Viewers can participate in the session by tapping on their screen as many times as possible before the time runs out!
			Step 3Winners will see this display and can click on 'Use now'. Their Prime Time Coupon will be shown at the top of the LIVE Shopping Bag and they can easily browse through available products to purchase.Clicking on 'View coupon schedule' will reopen the activity panel where they can check the schedule for the next prime time hour.

FAQs

Is there a way viewers can identify which livestreams will have upcoming Prime Time Coupons?


While browsing the For You page, any livestream preview that has a Prime Time Coupon label indicates that this livestream has an activated ongoing Prime Time Coupon. Viewers can directly tap to watch the LIVE and join the Prime Time Coupon event.	While using the search bar, displayed search results will show products with active livestreams, and also feature a Prime Time Coupon label.

As a seller or affiliate creator, how can I know when there are Prime Time Coupons allocated by the platform so I can plan my livestream strategies accordingly?

Sellers or creators will be able to see the entrance points to Prime Time Coupons via the LIVE tools page and at the top right corner of the liveroom, then check the upcoming coupon schedule.

Within LIVE tools		Within livestream

Entry is displayed 1 day prior to the start of a Prime Time Coupon session.		Entry is displayed during the livestream.

What type of coupons can be won from a Prime Time Coupon event?

Each Prime Time Coupon event may offer different coupon types. Generally, they include platform-sponsored coupons such as platform product coupons, platform shipping coupons and platform co-funded coupons.

My viewers had joined a Prime Time Coupon event, but failed to win any coupons. Why is that?

Failure to win a coupon could be due to reasons such as (but not limited to):

Viewers registered for the event by following the seller or affiliate creator's account, but did not return to the livestream room during the specified prime time coupon hour.
Viewers returned to the livestream room during the specified prime time coupon hour, but did not participate in the event as they did not open the activity panel to tap on the screen during the allocated time slot.
Viewers were late to participate in the event and missed the allocated time slot to tap on the screen.
The coupon is out of stock.

Is there a limit to how many times a viewer can win a Prime Time Coupon?

Viewers can only win a Prime Time Coupon one time, within one Prime Time Coupon session. For example:

Prime Time Coupon Session 7pm-8pm: Viewer A joins this session and wins Coupon 1
Prime Time Coupon Session 8pm-9pm: Viewer A joins this session and wins Coupon 2