LIVE Highlights is a tool designed to provide you with the best-performing segments of your livestream in short video formats, which you can choose to post as shoppable or non-shoppable videos for more conversions or drive traffic to your next LIVE.
This tool is available for sellers (with official or marketing accounts) and affiliate creators, and it can be freely used without any store rating limitations.
Sellers or Creators can access this feature via both App and PC:

• On App: This feature is known as LIVE Highlights and is available to sellers and affiliate creators.
• On Seller Center PC: This feature is known as LIVE Teaser and is available to sellers with official accounts. Learn more about LIVE Teaser here.

💡 To maximise your livestreaming effort and learn more about how you could leverage these features via App and PC, read more here.Note: All images shown below are for example purposes only and the actual interface may vary.

Benefits of using LIVE Highlights

How to use LIVE Highlights

Before going LIVE

Ensure to toggle on Auto-Post LIVE Highlights before starting your LIVE, in order for the platform to automatically post LIVE Highlight clips for you whilst your LIVE is ongoing! Once your LIVE has ended, you can review the posted clips via your Profile page, edit it or delete it if necessary.
*Toggling on LIVE Highlights Auto-Post does not guarantee a fixed number of short videos that will be automatically posted, as it depends on several factors such as your LIVE traffic, GMV, engagement and more.

After going LIVE

Once your LIVE has ended, you can review the LIVE Highlight clips provided to you in 3 ways:

1. Via App - LIVE Shopping Bag
2. Via App - LIVE Center
3. Via Seller Center PC - LIVE Selling > Manage Teaser

Entrance via LIVE Shopping Bag

Entrance via LIVE Center

Note: LIVE Recordings can also be accessed via TikTok Studio:

Entrance via Seller Center PC

LIVE Teaser via Seller Center PC is available to sellers with official accounts. Learn more about LIVE Teaser here.

Analyse LIVE Highlight Clip Performance

It is recommended for you to review the LIVE Highlight clips performance after it has been published. This enables you to:

• Identify the videos that effectively drive conversions (such as GMV and items sold) and engagement (CTR, views, likes), and optimize your next LIVE Highlight clip by editing it in a similar style to those proven to perform well.
• Avoid wasting resources on ineffective videos and instead, boost ads for performing videos to drive more traffic or sales.
• Remove underperforming video clips from your profile to reduce content clutter and focus your audience’s attention on the high-performing content that drives engagement.

Simply head to Video Analytics by following these steps:

Pro Tips

1. Share and pin a minimum of 3 different products during your LIVE
   • By featuring a variety of products, the LIVE highlights will offer diverse content, leading to enhanced exposure to your products and TikTok Shop.
2. Go LIVE for about 1-2 hours
   • This timeframe ensures enough content for both the platform and yourself as the seller to trim the TikTok moments that are highlighted, providing a more engaging experience for your viewers.
3. When repurposing your LIVE Highlights, follow Short Video best practices
   • Maximize your reach by using trending sounds and hashtags, adding captions to your videos, and using engaging stickers to attract potential customers. These practices will ensure your highlights lead to more conversions.

FAQ

1. Why can't I see the Highlights entry button in my LIVE Shopping Bag?
   • You may not initially have access to the Highlights button. This button becomes accessible after you have gained experience with going LIVE, product pinning and creating LIVE highlights.
2. What is the required LIVE duration to start receiving LIVE Highlights from the platform?
   • There is no minimum LIVE duration or time limit for the system to start providing LIVE Highlights. However, the number of Highlights provided may differ:
     • For LIVE Highlights: The system will provide up to 6 LIVE Highlight clips per LIVE, taking into account factors such as LIVE traffic, GMV, engagement, and more.
     • For Auto-Post LIVE Highlights : The system enables you to publish up to 10 LIVE Highlight clips per LIVE. The clips provided by the system take into account factors such as LIVE traffic, GMV, engagement, and more.*

*Toggling on Auto-Post LIVE Highlights does not guarantee a fixed number of short videos that will be automatically posted, as it depends on several factors such as your LIVE traffic, GMV, engagement and more.

3. If the product is incorrectly linked by the system, can I change the linked product?
   • Yes, you can change the linked product when reposting your LIVE Highlight as a TikTok short video.
4. How long is a LIVE Highlight clip available for?
   • It is available for 30 days after the LIVE has ended.
5. If I accidentally deleted my LIVE Highlight clip, could it be undone?
   • No, this action cannot be undone.
6. How can I be notified of new LIVE Highlight clips available?

7. Can I download a LIVE Highlight clip?