Weekly LIVE Insights

This article is for you if you’re livestreaming without knowing how or where to analyze your performance, struggling to understand your audience, and missing opportunities to grow engagement and sales.
Learn how to leverage Weekly LIVE Insights report to review your overall livestream performances, uncover actionable ways to improve your future livestreams, and ensure they meet standards of a high quality liveroom!
All images within this article are for reference purposes only and the actual interface may vary slightly.image

What is Weekly LIVE Insights

Available to all sellers and affiliate creators, Weekly LIVE Insights is an auto-generated weekly report that:
  • Summarizes your overall weekly livestream performance at a glance
  • Helps you deep dive into individual liveroom performances
  • Identify specific areas where your livestreams are performing well or could be improved
With Weekly LIVE Insights, you can start to access a library of accumulated weekly reports to compare your performance week over week!
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Weekly LIVE Report
LIVE insights
LIVE details
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Where to Get Weekly LIVE Insights

Weekly LIVE Insights can be accessed via App through the Creator Center:
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  • Navigate to the Creator Center homepage and click on the Insights container panel displayed.
  • View the Weekly LIVE Insight report from the past 1 week, or update the time stamp to a period of your choice and generate a list of available reports based on your livestreaming sessions during that period.
  • Available Weekly LIVE Reports will be refreshed every Monday.
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Analyse Your LIVE Performance

Review Weekly LIVE Summary

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Weekly LIVE Report homepage
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Quality Criteria
  1. Get a quick glance at your overall week's LIVE GMV and LIVE Views
  • This is the total sum of your LIVE GMV and LIVE Views accumulated throughout the selected week's data period
  • Beneath each metric, quickly review this week's fluctuation vs prior week - did your weekly LIVE performance improve or decline?
  1. Understand the livestreaming quality criteria that define a high-quality livestream
  • Click 'View criteria' to learn about the 4 main quality criteria: Creator performance, Audiovisual, Product presentation and LIVE setup
  1. Check if you received any violations
  • This violation notice will only display if you received any livestreaming violations during that particular week. Click view to check the list of violations received, so you can learn what you should avoid in your next livestream to prevent violations
  1. Analyse your LIVE performance based on livestreaming quality criteria
Scroll from left to right to view how your livestreams were scored based on:
  • Met criteria: This is the number of livestreams that fulfilled various aspects that attribute to the displayed quality criteria
  • Quality Score: This is the percentage of liverooms that met the criteria performance scale of "Excellent", out of all liverooms in that week
Get various tips to elevate your next livestream performance.
  1. Review list of individual livestream performances
  • Click on a selected individual LIVE performance to open the LIVE details page, where you can review how that specific live room scores across each quality criterion, rated as “Needs improvement,” “Good,” or “Excellent.”
  1. Easily Go LIVE
  • Instantly start a new livestream by clicking the “Go LIVE” button, giving you quick access without needing to switch to another page.
Livestreaming Quality CriteriaThese four aspects of livestream performance play a key role in driving traffic, engagement, and conversions. Each aspect breaks down effective content strategies in a clear, easy-to-understand way, giving you actionable guidance to capture audience attention and support long-term business growth.
Creator Performance
LIVE setup
Product presentation
Audiovisual
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Build customer trust by speaking the local language, encouraging interaction, and promoting sales
Increase sales by publishing teasers and using tools such giveaways, billboards, and flash sales.
Help customers make informed decisions by showing product value and highlighting offers, such as discounts and return policies
Improve customer experience by ensuring audio and visuals are stable. Background should be clean and organized.
Learn more strategies to upgrade your livestream quality here.

Review Individual LIVE Performance

After reviewing your overall weekly LIVE performance, take a deeper dive into the performance of each individual live room. On the Weekly LIVE Insights report page, navigate to your list of livestreams for the week and click on one to open the LIVE details page.
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Weekly LIVE Report homepage > Your LIVE streams this week
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LIVE details page > Insights
  1. Click on 'View all' to open the LIVE insights page
  1. Quality Criteria Performance Scale:
  • This scale ranges from "Needs improvement", "Good", and "Excellent"
  • Toggle between each scale to identify which aspect of your livestreaming quality criteria has done well or can be further improved
  1. Click on 'View details' to open the LIVE insights page for this specific quality criteria displayed
  1. Within each quality criterion, get actionable tips or suggestions for improving your next livestream
  • Click View to access more detailed explanations on how to improve your livestream quality.
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LIVE Insights page
  1. Toggle between the 4 quality criteria and select one for analysis
  2. Understand how each criterion performed, based on the scale range of "Needs improvement", "Good", and "Excellent"
    1. Criteria shown here are actions that you must take in order to improve your overall performance within the respective Quality Criteria. Meet more criteria, and you’re more likely to reach a Good or Excellent scale rating!
Get additional tips for improving your next livestream - These are recommended suggestions to boost your livestream performance.Tip: Within each criteria, identify which ones are marked as "Behind X% of creators". This directly identifies the areas that you can focus on improving!
  • Click View to see more detailed guidelines on how to improve this specific criterion.
While, criteria that display "Better than X% of creators" shows areas that you've done well. Ensure you continue the same practice to stay ahead of other creators!
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FAQs

  1. Is the Weekly LIVE Insights report downloadable?
No, the report is not downloadable.
  1. Can I access Weekly LIVE Insights report via PC?
The Weekly LIVE Insights report is currently available via App only.
  1. What is the definition of LIVE GMV and LIVE Views displayed on the Weekly LIVE Insights report?
  • LIVE GMV = The total amount paid for orders placed directly from the LIVE, including returns and refunds.
  • LIVE Views = The total number of views of the LIVE, from audiences actually entering the Shoppable LIVE room, by clicking in from different traffic channels.
  1. I customised the data timeframe to last 30 days, but certain weeks have no reports generated. Why is that?
If there are no reports generated for the timeframe selected, it could be due to reasons such as:
  • There were no livestreams completed during that weekly timeframe
  • There were no livestream data generated during the livestreams in that week, e.g. Due to short livestreaming duration, the data was not sufficient to generate a report.
  1. How is the Quality Score calculated?
Quality Score is calculated based on the number of liverooms which achieved "Excellent" for a particular Quality Criteria, out of the total number of liverooms in that selected week. Each Quality Criteria will have its own respective Quality Score. For example:
DescriptionQuality Criteria: Creator PerformanceQuality Criteria: Product presentation
No. of livestreams completed in 1 week
10 livestreams
No. of livestreams that fall under "Needs Improvement"1 livestreams2 livestreams
No. of livestreams that fall under "Good"2 livestreams3 livestreams
No. of livestreams that fall under "Excellent"7 livestreams5 livestreams
Quality Score7 / 10 = 70%5 / 10 = 50%
  1. When the criteria displays "Behind X% of creators" or "Better than X% of creators", how is this measured?
This is benchmarked against the performance of all livestreaming hosts in the same country during the selected week.