Shoppable Video is a feature in TikTok Shop Seller Centre that provides a variety of tips, inspiration, and tools for sellers to create video content that is attractive to promote their products.
Access: Seller Center > Shoppable Video via Seller App and PC

Benefits of Shoppable Videos

Key Functions

Get Inspired

Show inspirations from top Videos, Accounts, Hashtag and Songs in TikTok.

Create Content

Tool to help you create video content for your products easily from Seller Center.

1.Video Templates Tool

Provides a variety of video templates that you can filter based on category and duration that are suitable for your products.
You will be redirected to CapCut to use the template.

2.LIVE Highlight

Sellers can re-use their LIVE videos that have ended with more than 300 views as highlight videos and link products into it.

3.Content Quality Check

This application allows sellers to proactively scan their video before actually posting to identify potential policy issues. By catching these issues early, they can reduce the risk of violations, protect your Official Account status, and optimize your content for success.
*This tool is available on the Seller Center PC for all sellers who have at least one successful sale on TikTok Shop with daily quota which varies by GMV performance.
Feature details

• Product link: The seller can add 1 product link to the quality check application. They can add more product links later on their Official Account once the video is posted.
• Processing time: This may vary depending on factors such as the video length, the type of violations being checked, and the account activity.
• Once verified as "no issue", the seller could modify video setting details such as video caption and product links before finally posting to the Official Account.

To use this feature effectively, please keep the following in mind that results are for reference only. The pre-check results are intended as a guide to help you improve your content. This does not guarantee the final outcome after posting since video performance and compliance are affected by multiple factors, including all content policies, seller's account status, and other variables. The final review after you publish is comprehensive and subject to change.

Uploading Video

There is the 'Upload to TikTok' button on the top right which will re-direct sellers to TikTok Web Uploader. This function will support sellers to directly upload videos to Official Account.

Content Data

Monitor your published video performance through the detailed dashboard based on the metrics you want to see.