What is Inconsistent Product Promotion?

Inconsistent Product Promotion occurs when the product being shown and promoted in short video content does not match the product listed on TikTok Shop. This can mislead shoppers and result in a policy violation.

Examples of Inconsistent Product Promotion

When this happens, customers may receive a product that does not match what they saw in the promotional content. This creates a poor shopping experience.

Best Practices to Avoid Inconsistent Product Promotion

Be Accurate

Be Consistent

Make sure any product shown or described in your content fully matches the product listed. Even small differences can count as a violation. Always double-check your listing attributes before posting to avoid mis-promoting a product.

Exemptions

Some small differences are acceptable, if clearly explained in your content or listing:

• Customisable or Personalised Products: Minor differences are allowed if disclosed. (e.g. Engraving, name prints).
• Packaging Updates: Small changes, such as a new logo or packaging design, are allowed as long as the core product attributes (e.g. size, weight, material, country of origin) remain the same.
• Colour Variations: Different colour options are permitted as long as all other product attributes are identical, e.g. a red and blue version of the same product.
• Size Samples (with Content Disclaimer): Creators may use a sample to demonstrate the product, but must include a disclaimer (verbally or in text) to explain that actual product sizes may differ.