Tiktok Shop Academy

Irrelevant Promotional Content

10/02/2025

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On TikTok Shop, customers rely on promotional content such as product photographs, videos, and descriptions to make their shopping decisions. As a creator, your job is to showcase the listed product clearly and originally.
Irrelevant Promotional Content refers to posts that don’t clearly promote the listed product. This includes:
  • Showing a product not mentioned in the listing
  • Not clearly displaying or promoting the product
  • Livestreams with no commercial intent or product discussion
Irrelevant Promotional Content is prohibited on TikTok Shop.

Examples of Irrelevant Promotional Content

  • Hosting a livestream without promoting or demonstrating the listed product
  • Promoting one product but linking to a different one (e.g., showing a blender but linking to a frying pan)
  • Featuring a product that is in the background, out of focus, or not shown at all in your listing
  • Using misleading visuals, descriptions, or guarantees
  • Promoting multiple products without clearly aligning them with the linked listings
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Tips & Tricks to avoid violations!

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What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.
Please see our Violation Reasons, Points & Enforcement Actions for Creators article and Creator Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.
Please read our TikTok Shop Content Guidelines to learn more.
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