Underage Promotion

TikTok Shop strives to create a shopping environment that customers can have confidence in. As such, all sellers must consider the safety of the users when they market their products on our TikTok Shop platform. They must also abide by our TikTok Shop Content Guidelines.Any content created or uploaded must not have an underage person/minor, promoting or representing the product in the video without an accompanying adult. A minor is defined as children younger than 18 years old. Content can be in various formats, such as videos, livestreams,cover pages, titles, hyperlinks, anchor links, descriptions and other features.

What is Underage Promotion?

Sellers must not create, share or upload any underage promotional content. Underage promotion can appear in a wide range of scenarios but is generally considered to be the following:

• A minor promoting or introducing the product.
• A minor presenting the products, including but not limited to using the products or displaying the product.

The categories below are types of products that are allowed to feature a minor when displaying the product:

• Toys and musical instruments
• Kids clothing and shoes
• Baby clothing and shoes
• Baby toys
• Mukena and prayer equipment
• Image slideshows of minors that are compiled as a video

Additional Guidelines

The following are additional guidelines about content that involves minors:

• Any images of children should be appropriate, showing them fully clothed, and not with any adult related items such as alcohol or cigarettes.
• Sellers must ensure that nothing in the advert could result in a child's physical mental or moral harm.
• Marketing communications directed at children should not include a direct call to buy an advertised product or encourage children to persuade an adult to buy the product for them.
• Marketing communications should not encourage children to undermine parental authority.

What Happens if I Create Underage Promotional Content?

• Removing the product from the platform
• Removing or blocking content
• Formal warning messages
• Suspension of creator/seller privileges
• Temporary or permanent withdrawal of creator/seller benefits

Reporting the creator/seller to the relevant regulatory authorities for prosecution