Tiktok Shop Academy

How to Create Appealing Content During Livestreams

06/30/2025

Live Tips

Creating Appealing Content During Livestreams (LIVE)

TikTok Shop strives to provide a positive and enjoyable shopping experience for our customers. To maximize customer satisfaction, you should aim to create content that appeals to and engages your customers. Creating appealing content allows you to build your customer base and strengthen customer loyalty. It also allows you to advertise the products available on your TikTok Shop. Accordingly, you should refrain from sharing low-quality content, such as content with spelling mistakes or limited spoken language. Content with limited spoken language refers to:
  • Content that contains language that is incoherent or difficult to understand.
  • Content that contains inappropriate language.

Tips on Creating Appealing Content

Here are some recommendations to ensure your content is appealing and engaging to customers.
StageRecommendations
Before Livestreaming
  • Clearly plan the content you wish to share in advance (such as any product details and benefits).
  • Write down 20 sentences you would like to share with your audience.
  • Pre-select the products you wish to sell. It is recommended that you select a featured product and familiarize yourself with the three main selling points of the product.
During your Livestream
  • Welcome the audience entering your Livestream. You may also wish to greet your audience individually by calling out their TikTok IDs.
  • Use the official language of your local market to engage with your audience.
  • Encourage your audience to follow your TikTok account.
  • Avoid using inappropriate language. This includes inappropriate pet names such as "pet", "baby", "sexy" etc.
  • Avoid using language that is difficult to understand.
  • Avoid the over repetition of words.
  • Avoid spelling mistakes on any displayed banners, cards, or boards.
Learn more on A How to Guide: High Quality ContentOur guidelines vary from country to country. Please refer to the table below for the individual guidelines that apply to each specific country.
Indonesia A How to Guide: High Quality Content(Indonesia)
United Kingdom (UK) A How to Guide: High Quality Content (UK)
Vietnam A How to Guide: High Quality Content (Vietnam)
Cross-border A How to Guide: High Quality Content (Cross-border)
Malaysia  A How to Guide: High Quality Content (Malaysia)
Thailand A How to Guide: High Quality Content (Thailand)
Philippines A How to Guide: High Quality Content (Philippines)
Singapore A How to Guide: High Quality Content (Singapore )
Sebelumnya"Still Frame" contentBerikutnya Irrelevant Promotional Content

You may also be interested in