To build a positive shopping experience and win trust from customers, content uploaded on TikTok Shop must follow TikTok Shop Content Guidelines and Community Guidelines. Please be aware that there are several types of content that may be allowed on our platform, searchable, and viewed in Following feeds but not eligible for recommendation in the For you Feed. What is For You Feed (FYF)? The goal of the For You feed (FYF) is to provide original content that honors our mission of inspiring creativity and bringing joy to our diverse community around the world. Each account holder’s FYF is based on a personalized recommendation system. Our recommendation system is designed with user safety as a primary consideration, meaning that some content may not be eligible for recommendation. Here we are sharing three types of content which are commonly seen in an E-Commerce scenario.

1. Low-quality or unoriginal content

To maintain a positive experience for our users, unoriginal and low-quality content is ineligible for recommendation. Creative content can attract viewers to stay in your content and get a better understanding of your products. Valuing your effort to generate authentic and creative expressions, we hope you will notice the following content ineligible for recommendation:

• Video footage with no activity or any form of engagement.
• Extremely short clips, static images (may include video/streaming default templates), and exclusively GIF-based videos.
• Content that is imported or uploaded from TikTok, other platforms, or other sources including television, movies, or webcasts, and the user has not added new, creative edits.

2. Misleading, inauthentic, or spam content

TikTok celebrates creativity and values the integrity of our platform. We encourage E-Commerce sellers and creators to expand their audience base with clear and concise product demonstration, high-quality service, and creative selling behaviors, but not to:

• Trick or manipulate users to inauthentically increase followers, likes, views, or other engagement metrics on the platform, including follow-to-follow, like-to-like, and misleading or manipulating users into clicking like or share buttons.

3. Overtly sexualized content

We are mindful that not all content may be suitable for all users (particularly our teenage users) and/or may be culturally inappropriate in certain regions. To help maintain a comfortable and age-appropriate experience, content that is overtly sexually suggestive may not be eligible for recommendation. This includes content that implies someone is naked, sexualizes body parts, or is blatantly erotic or sensual (e.g., strip teases).

• A simple tip is: if you are selling clothing, please avoid changing clothes in front of the camera, or else you may involuntarily create content that may be interpreted as overtly sexualized!

For more information, please visit our Community Guidelines.