E-Commerce Permissions
TikTok Shop strives to build a positive shopping environment which all of our users can have confidence in. Creators with
TikTok e-commerce permissions are able to promote products through their content on TikTok. More information about e-commerce permissions can be found below.
What are E-Commerce Permissions?
Creators with TikTok e-commerce permissions are able to monetize their content by promoting products on TikTok in the following ways:
- Displaying products on their profile page
- Advertising and promoting products within video content
- Promoting products during Livestreams
Applying for E-commerce Permissions
Creators can apply for e-commerce permissions from their profile page:
Note: please refer to the criteria for e-commerce permissions eligibility on the application page. The eligibility criteria vary from country to country and are updated periodically
. Access to E-commerce Permissions
Creators can check their access to e-commerce permissions in their TikTok account.
Enforcement Actions
Content shared or uploaded by all creators must follow our TikTok Shop Content Guidelines (
UK,
Indonesia,
Malaysia,
Thailand,
Singapore,
Philippines,
Vietnam,
Cross-border) and
TikTok Community Guidelines. Creators who violate our guidelines will face enforcement actions, including but not limited to a temporary restriction or permanent ban on e-commerce permission access.
TikTok Shop Creator Performance Evaluation Guidelines may vary from country to country (
UK,
Indonesia,
Malaysia,
Thailand,
Singapore,
Philippines,
Vietnam,
Cross-border)
How to Submit an Appeal
If a creator believes that enforcement actions were taken against them in error, they may file an appeal through the Account Standing page. TikTok Shop will investigate the case and take corrective actions where applicable. Details may vary from country to country (
UK,
Indonesia,
Malaysia,
Thailand,
Singapore,
Philippines,
Vietnam).
Frequently Asked Questions (FAQ)
1. My e-commerce permission has been permanently revoked. Can I still apply for e-commerce permission?
- No, once e-commerce permission is permanently revoked, there is no way to restore it.
