Shop Ownership Change Process

04/29/2025

Account Management

Note: You will only be able to change ownership to corporate sellers (individual to corporate, or corporate to corporate)

Eligibility Criteria

Before you can change the ownership of your shop, you will have to fulfill the following criteria

Shop Status is "normal" - this means that your shop is not deactivated and you have not requested for shop closure.
No ongoing withdrawal requests

Please prepare the following documentation and information for submission:

Required Documentation	Individual to Corporate		Corporate to Corporate
	Current Owner	New Owner	Current Owner	New Owner
ID Documentation	✔️	❌	❌	❌
Business Registration Certificate	❌	✔️	✔️	✔️
Tax Information	❌	✔️	❌	✔️
Novation Agreement	✔️ - One document		✔️ - One document

Please see the section below for more information on the Novation Agreement.

To reduce the likelihood of your submissions being rejected, please ensure that you adhere to the following requirements. All submissions must:

Be clear. Please provide a high-quality scan/image that clearly displays all the details.
Be in colour. Black & White submissions will be rejected.
Capture the entire document, ensuring no part is cut off.
Include no additional watermark/logo of your addition.
Be untampered. Please provide original documentation without any edits or amendments.
Be physically undamaged. If it has been damaged, you may need to replace it before resubmitting.
Be unexpired and valid. If it is expired or invalid, you may need to renew/reapply before submitting.
Be consistent with information submitted upon registration (e.g., names must be an exact match in documentation & in the Seller Center).

Follow the steps below to switch your shop ownership:

Go to Seller Center -> Account Settings -> Qualification Center -> Seller Qualification -> Begin The Process
Confirm that you fulfill the eligibility criteria, and carry out the One-Time Password Verification process.

Once you have completed the one-time verification, you'll be shown a helpful checklist on what you'd need to prepare for submission. After preparing your documentation, click "Next".

The information you will need to submit will differ depending on the type of shop you are registered under (e.g. individual or corporate).

Left: Personal Information Section (for individual sellers) & Right: Business Information Section (for corporate sellers)

Please select the type of corporation that you wish to transfer to. The required information will differ depending on the options you choose.

Fill in the information of the New Owner (Note: You will need to download and fill in the Novation Agreement - see below for more information on how to fill this in).
Do ensure that you submit the relevant Tax Information of the new owner.

Following the completion of the ownership change, you may encounter a few limitations as you await the approval of your submission.

Withdrawal Restrictions: After changing ownership, you cannot make withdrawals for 24 hours for security reasons.
Bank Account Binding: All previous bank accounts will be unbound. Please bind a new bank account under the new owner's name.
Brand Authorisation: Previous Brand Authorisations will be invalid. These products will be deactivated. If you want to re-list products that need these authorisations, please apply for them again.
Category Qualifications: For certain product categories, Category Qualifications will be invalid. These products will be deactivated. To re-list them, you need to apply for Category Qualifications again.
Future Ownership Change Restrictions: After successfully changing ownership, you cannot request another ownership change for a period of time.
Restrictions for Individual Sellers: Once you transfer ownership of your shop, you cannot use your ID numbers to register a new shop for a period of time.

Important points to note

Templates can be downloaded from the submission page. Please download the form, reupload as part of their shop ownership change submission.
Please adhere to the Submission Requirements listed above.
The Transferor refers to the previous owner who is initiating the transfer.
The Transferee refers to the new owner who is taking ownership of the shop.
Individual transferors' addresses should be an exact match of the information on your ID cards. If you registered using a passport, you would need to provide their ID card in the supporting document section.
Do not change/edit any other part of the novation agreement.
Novation agreement should be signed by an authorised signatory
- Individual sellers -> Signatory should be the owner of that shop account
- Corporate sellers -> Signatory should be the owner of the business/corporate entity.
  - Alternatively, a Power of Attorney (POA) document could also be attached as a supporting document as proof that the signatory is authorised to sign on behalf of the business/corporate entity.
Novation agreements should be signed within the past 3 months prior to submission.

There are various reasons why your application may have been rejected. Please refer to the message on the Qualification Center for more details. Most common reasons for rejections include issues with submitted supporting documents. Please refer to the Submission Requirements section for more details.

Some products require either Category Qualification or Brand Authorisation to be listed. As these qualifications are tied to the previous owner, you will need to reapply for qualification/authorisation before you can re-list these items.