Improving the quality of product detail page

01/19/2024

Part 1 Product Title Guidelines

1. Benefits of Improving Your Product Detail Page's Listing Quality

More exposure

With optimized product information, more organic traffic will be directed to these products, so TikTok consumers will have a higher chance to see your products. It is also more likely that the product will be selected to participate in various TikTok marketing campaigns.

Higher conversion

We have seen across markets that optimized product information increases the probability of consumers adding the product to their shopping cart. High-quality product information provides consumers with greater confidence in the product, which helps lower pre-sale inquiries, give high readability of your product information and increase the sales conversion rate of your product.

2. Product Detail Page Optimization Guide

2.1 How to create a good product title

Tips

Examples

Format

use 25-80 characters. Make it easier for buyers to read and capture information. Don't forget to utilize the hot keywords recommended by our system for your products!
Capitalize the first letter of each word (except conjunctions, articles, prepositions)
Include necessary punctuation marks such as hyphens (-), forward slashes (/), commas (,), and signs (&) and period (.)
Use Arabic numerals（"5" , not "five" ）
Use abbreviations for measurement unit, such as "cm" 、"oz" 、"in" and "kg"

Note

Do not use the unofficial language of the country/region intended for sale, unless it is part of the brand name)
Do not use all uppercase letters, and non-linguistic ASCII characters, such as Æ, ©, or ®. Do not contain ambiguous information like symbols or special characters, such as ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦, unless it is part of the brand name.

1. Safety 1st Deluxe 25-Piece Baby Healthcare and Grooming Kit (Arctic Blue)

Characteristic:
- Using 25-80 characters
- Capitalization of the first letter for each word
- Include necessary punctuation marks (e.g -, /, etc)
- Use latin numerals

2. Grimoire Girl: A Memoir of Magic and Mischief Hardcover – Deckle Edge, October 3, 2023

Characteristic:
- Using 25-80 characters
- Capitalization of the first letter for each word
- Include necessary punctuation marks (e.g -, /, etc)
- Use latin numerals

3. Panoxyl 4% Benzoyl Peroxide Acne Creamy Wash 6 oz (Pack of 2)

Characteristic:
- Using 25-80 characters
- Capitalization of the first letter for each word
- Include necessary punctuation marks (e.g -, /, etc)
- Use latin numerals
- User abbreviations for measurement unit

Content

It must be accurate and concise, while highlighting the selling points, so that buyers can quickly understand the type and characteristics of the product with just a glance
It is recommended to include key information: [product brand]+[product content]+[range of application]+[product type]+[main function/feature/advantage]
- [Product brand]: Brand name, provided the relevant authorization has been obtained from the brand owner
- [Product content]: The composition of the commodity itself, such as material, color, size, quantity, pattern, packaging, capacity, model.
- [Scope of application]: People and scenarios for which the product is applicable, such as "gender", "adult/teenager/children/baby", "outdoor", "banquet", "which part of body", "applicable to Apple 12 mobile phones", etc
- [Product type]: Product classification, such as "T-shirt", "mobile phone", "bookcase" and so on.
- [Main function/feature/advantage]: The description of the product, which refers to the value points the product can provide to buyers, such as "waterproof", "elastic", "collector's edition", "educational", "multi-functional", "can enhance immunity", etc
- The above are general recommendations for all categories. For specific recommendations for different categories, please refer to corresponding guidelines.
Note
Must include information identifying the product, such as "umbrella" or "Martens boots".
It must be consistent with the category and attributes of the actual product. For example, if the product is girls' pants, irrelevant keywords such as women's wear/maternity wear/adult men's wear should not be included.
Subjective or time-sensitive evaluation terms shall not be used, such as "bestseller", "best", "good value for money" etc
It shall not use keywords that are inconsistent with goods or infringe on others' intellectual property or violate advertisement laws. For example, exaggerated statements like "top 1 in the country", "the largest", etc.
Do not include marketing content, promotions or descriptions irrelevant to product features, such as "discount x%", "100% quality guarantee", "free shipping".

2.2 How to select the correct category for your product

Sellers should consider their product's features and functions when choosing a correct product category. A correct category choice is one that matches the product's function and description. For example, a dress can be categorized under the "womenswear" category.

Sellers have two ways to select the relevant product category:

By selecting from the list of available categories; or
By utilizing TikTok Smart Category Recommendation feature

You can learn more information regarding TikTok Smart Recommendation feature on this

2.2.1 What are "Invite-only" Products?

"Invite-only" products refer to specific product categories that sellers can only sell if they have been onboarded through an "invite-only" process. This involves submitting the necessary documentation through the Seller Center from My Account > Account Settings > . This increases the likelihood that products sold in these categories are of high quality and compliant with the relevant laws and regulations. Sellers who have not been onboarded via this process are prohibited from listing, sharing, or promoting products within these categories.

2.2.2 How do I Apply to Sell "Invite-only" products?

Sellers are allowed to sell within the following categories only if they have been onboarded by submitting the required documentation through the Seller Center from My Account > Account Settings > . Please refer to this article for details on the application process.

2.2.3 What Happens if I List "Invite-only" Products without Approval?

TikTok Shop may audit product listings at any time and take enforcement actions against sellers who violate our guidelines. Some of the enforcement actions we may take are:

Rejecting product listings.
Delisting products from the seller's shop.
Assigning violation points to a seller's shop. Accumulating a certain number of violation points may result in the revocation of a seller's TikTok Shop privileges.

TikTok Shop may also take further enforcement actions against a seller based on the severity or frequency of their violations. For more information, please visit our Note: If a seller believes an enforcement action has been taken against them in error, they can file an appeal on the Seller Center page.

Part 2 Product Image Guidelines

1. How to create an excellent first image

The first image is very important for a product, as it determines the consumer's first impression of your products, such as product colors, size, style, usage, etc

Where First Image is Displayed: A few common areas it appears are
- Search Page: The Main image is displayed in search results

Browse Page: The Main image is displayed in browse widgets.

Recommend Page: The Main image displays recommended results.

Detail Page: The product page is where customers view full product details and images.

TIPS FOR PRODUCING A PREMIUM FIRST IMAGE

Tips

Examples

Background: you can choose one of the following to use

Option 1: Pure background, can use white / any other colored background
Option 2: Scene background, neither messy nor random, to further highlight the product
Option 3: include product unique selling point and main features on the picture

Pure background

Scence background

Unique selling point and main feature

Product display: you can choose one of the following to use

Option 1: Product laydown display
Option 2: Real model display (fake model is not recommended)

Please Note:

When choosing product angles, the front angle is almost always the most preferable angle.
Do not use collage image as main product image
Make sure not to block the product with words
Make sure to include the full image of the product

Product laydown display

Model display

Incomplete product

Severe psoriasis blocks the product body

Severe splicing

2.How to create more product images

Based on customer studies, each product detail page should have a minimum of 5 images to help enable an informed purchasing decision. These pictures should include a clear front and back image of the item, as well as additional details showcasing all angles of your product.
Good Images are Important for your product's listing success. Customers tend to not pay attention to products with low-quality images. So vice versa, good product images could be a great marketing asset for your shop and can set your product apart from other competitors. Poor quality images turn customers away. In an online store, the product image is one of your most valuable marketing tools. When customers browse product pages, often the image draws them to consider your product. In addition, with so many choices available for online purchases, a well-formed image can set your product apart from others.
In the section below, we provide some good practices in a few product categories to help inspire you to create more product images, including image content suggestions and examples.
- First image: Front display (model display or laydown)

2.1 Clothing

Content Suggestion	First image Front display (model display or laydown)	Main image 2 Back display (model display or laydown)	Main image 3 Other angle display
Examples
Content Suggestion	Main image 4 Detail display-pattern	Main image 5 Detail display-material/design	Main image 6 Style/Collocation reference
Examples

2.2 Fashion Accessories

Content Suggestion	First image Front display (model display or laydown)	Main image-2 Detail display	Main image-3 Feature display
Examples
Content Suggestion	Main image 4 Size display	Main image 5 Use guide	Main image 6 Package display
Examples

2.3 Shoes

Content Suggestion	First image Appropriate angle display, generally 45° angle to the left (model display or laydown)	Main image 2 Other angle display	Main image 3 Other angle display
Examples
Content Suggestion	Main image-4 Detail display-material/design	Main image 5 SKU display	Main image 6 Collocation reference
Examples

2.4 Bags & Luggage

Content Suggestion	First image Appropriate angle display (model display or laydown)	Main image 2 Other angle display	Main image 3 Internal display
Examples
Content Suggestion	Main image-4 Detail display-material/design	Main image 5 Size or Capacity	Main image 6 Scene display
Examples

2.5 Beauty

Content Suggestion	First image Front display	Main image 2 Selling point display-ingredients	Main image 3 Selling point display-benefit/effect comparison
Examples
Content Suggestion	Main image 4 Selling point display-target application(s)	Main image 5 How to use	Main image 6 Detai display-specification, form etc
Examples

2.6 Electronics

Content Suggestion	First image Complete display	Main image 2 Key features	Main image 3 Key features
Examples
Content Suggestion	Main image 4 Key features	Main image 5 Product parameters	Main image 6 Product specifications
Examples

2.7 Home & Living

Content Suggestion	First image Front display	Main image 2 Detail display	Main image 3 Detail display
Examples
Content Suggestion	Main image 4 Feature display	Main image 5 Feature display	Main image 6 Specification-size/weight
Examples

2.8 Food and Beverage

Content Suggestion	First image Front display	Main image-2 Selling point display	Main image-3 Selling point display
Examples
Content Suggestion	Main image 4 Product Content Weight Information	Main image 5 Nutrition facts or Ingredient list	Main image 6 Package display
Examples

Part 3 Product Descriptions Guidelines

1. How to create a product description that is easy to read and understand

Tips:

Sufficient textual expression(≥ 500 characters): Put yourself in your customer's shoes: what would they want to receive from a consumer sentiment perspective? Then incorporate your description with product benefits clearly lay out to resonate with your target audience.
Easy-to-read format: Necessary punctuation➕Segmentation➕Highlighting with your text (bold/underline/serial number, etc.)
Contain images: Try to create an experience as close to an in-store experience as you can. Make it as close as you can come to creating an in-store experience.
Utilize TikTok Shop Smart Product Description Tools. Create product description narratives with high readibility in just 2 simple steps.

1.1 Utilize TikTok Shop Smart Product Description Tools

Product Description is important to help customers have a better understanding of your products and it can help to convince them to purchase your product!
We provided tools that can help you generate product description narrative with top notch readibility and accuracy in just 2 simple steps! For more information regarding this feature, please refer to this link

1.2 Clothing

Content Suggestion	Examples
Size chart or Size guide
Attribute detailed description (material, design, fit, style, washing instruction etc.)
Model display or Collocation guide
SKU display
Q&A

1.3 Fashion Accessories

Content Suggestion	Examples
Specification information
Attribute detailed description (material, design etc.)
Feature or function display
Model display or Collocation guide
Instructions for use
SKU display
Important information (Care instructions, precautions etc.)
Package information

1.4 Shoes

Content Suggestion	Examples
Size chart or Size guide
Attribute detailed description (material, design, style etc.)
SKU display
Model display or Collocation guide
Important notice (including the washing notice)

1.5 Bags & Luggage

Content Suggestion	Examples
Specification info (size, weight or capacity)
Attribute detailed description (material, design, style etc.)
SKU display
Model display or Collocation guide

1.6 Beauty

Content Suggestion	Examples
Product parameters (place of manufacture, components, weight, and other features.)
Target application(s)
Benefit
Instructions for use
Important information (Allergens, best use time, storage conditions etc.）
Color display, mainly for makeup
Version description
Collocation suggestion

1.7 Electronics

Content Suggestion	Examples
A comprehensive list of technical specifications (Such as processor type, storage capacity, screen size, resolution, connectivity options, and any special features (e.g., 4K resolution, HDR support).)Provide, including
Key features & benefits (such as performance, battery life, operating system, and any innovative technologies (e.g., AI-assisted functions, voice control)
Package list
Usage Scenarios (Explain how the product can be used in real-life scenarios. Mention whether it's suitable for work, gaming, entertainment, or other specific purposes.)
User guide

1.8 Home & Living

Content Suggestion	Examples
Specification info (size, weight or capacity)
Attribute detailed description (key features, materials, and any unique design elements)
Usage Scenarios (Explain how the product can be incorporated into various living spaces or home decor themes)
Instructions for use or installation
Care and Maintenance (Include care instructions for the product to help buyers understand how to clean and maintain it to ensure longevity.)
SKU display (If the product comes in different colors, patterns, or finishes, mention and display these options to give buyers choices.)
Package information

1.9 Food & Beverage

Content Suggestion	Examples
Product Detail (Especially describe the taste, aroma, and flavor notes of the product to help buyers understand what to expect in terms of taste and sensory experience.)
Ingredients List (Highlight any natural or premium ingredients.)
Nutritional Information (including calories, macronutrients (e.g., protein, fat, carbohydrates), and any vitamins or minerals. Mention allergen information if applicable.)
Usage Suggestions (Offer creative usage suggestions, recipes, or pairing ideas for the food or beverage product. Explain how it can be incorporated into different meals or occasions.)
Packaging and Storage (Explain how the product is packaged and provide storage instructions to maintain freshness and quality.）
Certifications and Compliance

Part 4 Product Attributes Guidelines

1. Filling in Product Attributes

Tips to Get More Exposure：

Fill in mandatory product attributes: which improve product findability and credibility.
Use TikTok Shop recommended attribute: may increase traffic to your product on search, filter, and recommendation.
Where Product Attributes are Displayed: A few common areas variations will appear are

1.1 Utilize TikTok Shop Product Attributes Recommendations

We have provided tools that will help you generate product attributes for your product in a quick and simple way. For more information regarding the feature, please refer to this

1.2 Register Mandatory Product Attributes For Your Product

In the Product Attributes section, you will see the suggested attributes detail for your products based on the product name and category you have input on the previous step.

You can choose whether to use the suggested attributes or add a custom attribute value that you think is more suitable for your product by entering the attribute manually and clicking the Add button.

TikTok Shop strives to build a safe and positive shopping environment for all users. To promote user safety, sellers will now be required to submit Mandatory Product Attributes for certain categories of products before they can be listed on our platform.

Mandatory Product Attributes are product features or attributes that help customers make an informed decision before purchasing.

This process requires sellers to submit documents including but not limited to certifications, testing reports, product/package images, other government-issued documentation and aid in:

Describing a product's properties or functions
Providing proof of a product's regulatory compliance
Informing customers of any potential safety risks related to a product's functionality and use

2. How to create variations

Tips to Get More Exposure

Add images for your first variation: which improve product findability and credibility. Avoid using an image repeatedly as this can help customers to find your product easily.
Use TikTok Shop recommended variations: may increase traffic to your product in scenarios such as search, filter, and recommendation.
Where Variations are Displayed: A few common areas it appears are
- Search-Filter:

Product Detail Page:

For certain categories. We would suggest adding a different image for each color.
Use contrast background image that can help make your product variant color stand out.