Price Diagnosis helps you identify products with pricing opportunities and shows the potential benefits of updating your selling price. It is designed to make repricing decisions easier by giving clearer visibility into possible business impact.
With Price Diagnosis, you can understand your SKU price level and its position in the platform compared to other similar products, get recommendations for better pricing, and easily adjust your prices if needed.
Visit the feature: Seller Center > Product > Price Diagnosis

Benefits of Using Price Diagnosis

Key Functions

1. View Price Change Suggestions, Expected Benefits and Adjust the Price:
   • You can view the SKU and recommended prices that need to be changed through price diagnosis, including the potential benefits. You can immediately modify the price directly in the Price Diagnosis page by clicking Reprice.
2. Type of Potential Benefits
   • Traffic Improvement: A more attractive price can attract more customers to view your products and improve the chance for your product to appear at the top of search lists.
   • Order Improvement: A more attractive price can increase the chance for customers to buy your products, which means higher chance for you to get order uplift.
   • Platform Subsidy: By adjusting your price to the platform's recommended amount, you will become eligible to receive additional platform subsidies like additional platform vouchers (which available for some selected sellers).
   • LIVE Specials Coupon: By adjusting your price to the platform's recommended amount, you will become eligible to receive LIVE Specials Program Coupons that can be used during your LIVE sessions (which available for some selected sellers).
3. Uncompetitive Price Section
   • List of products from your store with price that are less attractive, meaning, the systems found that there are other similar products in the platform that have more attractive pricing.
4. Competitive Price Section
   • List of products from your store with price that already attractive, meaning, the systems found that your pricing is competitive enough compared to other similar products in the platform, and those products are eligible to receive extra benefits.
5. Feedback Section
   • If sellers have any objection to the product information or recommended price, they can give feedback directly. After the feedback is accepted and acknowledged by the system, the system will correct and update the price recommendations immediately.
     

How to Use Price Diagnosis

Price Diagnosis page

• Find the Price diagnosis feature in Seller Center - Products - Price Diagnosis
• There will be 2 sub-tabs: Uncompetitive price and Competitive price. Products under Uncompetitive Price tab will need to be repriced at a recommended price or lower to receive the expected potential benefits. You can view the earned benefits and impacts of the repriced product on the Competitive Price page.
• If you hover to the Recommended price section, you can see which similar product that has a more competitive price for your reference.
  

Adjust the price of a Single Item

You can reprice products using Product Discount or Seller Voucher directly from the Price Diagnosis page.

• Fixed Price Discount will reduce the price for the selected product and the discount will be applied at SKU level. Please note that repricing with Product Discount may be greyed out and unavailable for selection if the product is already participating in a campaign or Flash Sales, therefore you can only reprice using Seller Voucher.
  
• Amount off Voucher will reduce the price for the selected product and the discount amount will be applied at SPU level, therefore all the SKUs under the product will be eligible for the discount.
  

Product Discount (Fixed Price Discount)

• Check the "Updated Price", which is the recommended new price after adjustment and click "Agree & Publish", the system will create a new Product Discount promotion for the product at the new recommended price.
• Hover on the "Discount Details" to review the discount amount which may include existing promotions applied for the product.
  • Original Price: Refers to the original price listed for the product.
  • Current Price: Refers to the product's real time price from existing campaigns or promotions.
  • Discount Amount: Refers to the total discount amount required in order for the product price to enjoy traffic benefits (Original Price - Recommend Price). The breakdown of discount amounts may include the new discount amount recommendation (highlighted in green) and existing discount amounts that are ongoing and stackable (highlighted in grey). If sellers already have an existing discount amount, the proposed new discount amount is calculated so that the final discount amount meets the recommended price.
  • Updated Price: Refers to the price that is going to be effective after you adjust through discounts or vouchers that you set.
• The Product Discount will be valid for 30 days by default and there will be no limit on total purchase limit and buyer purchase limit. If you would like more advanced settings for the Product Discount, please click "Customize on Promotions" for more settings.
• Since the discount is applied for the single SKU, if there are more SKUs that need to be adjusted prices, turn on the button of "Repricing other SKUs for more impressions" so that sellers can set discounts for different SKUs at once.
  

Seller Voucher

• Check the "Updated Price", which is the recommended new price after adjustment and click "Agree & Publish", the system will create a new Seller Voucher promotion for the product based on the updated price.
• Hover on the "Discount Details" to review the discount amount which may include existing promotions applied for the product.
  • Original Price: Refers to the original price listed for the product.
  • Current Price: Refers to the product's real time price from existing campaigns or promotions.
  • Discount Amount: Refers to the total discount amount required in order for the product price to enjoy traffic benefits (Original Price - Recommend Price). The breakdown of discount amounts may include the new discount amount recommendation (highlighted in green) and existing discount amounts that are ongoing and stackable (highlighted in grey). If sellers already have an existing discount amount, the proposed new discount amount is calculated so that the final discount amount meets the recommended price.
  • Updated Price: Refers to the price that is going to be effective after you adjust through discounts or vouchers that you set.
• The Seller Voucher will be valid for 30 days by default and there will be no limit on total purchase limit, buyer purchase limit and no minimum spend threshold. If you would like more advanced settings for the Seller Voucher, please click "Customize on Promotions" for more settings.
• Please note, the voucher will be valid for the entire SPU to which the SKU belongs.
  

Reprice Multiple Items

You can choose to follow the product's recommended price that the system provides on the Price diagnosis page in bulk.

• If you use batch reprice and choose to reprice with fixed price discount or amount off voucher.
• The promotion will be valid for 30 days by default and there will be no limit on the total purchase limit, buyer purchase limit and no minimum spend threshold. If you would like more advanced settings for the promotion, please click "Edit promotion settings".

Managing Promotions

After using the discount or coupon to reprice the products, sellers can manage the promotions in Seller Center by visiting the Promotions page in Seller Center. Go to Marketing > Promotions.

17. More Detailed Promotions Settings

18. Use the filter to view details on ongoing, upcoming, deactivated and ended promotions

Track Product Performance After Reprice

See the Competitive Price tab on Price Diagnosis page, and click the Performance Details button on each of the products. It will direct you to the Product Analytics page where you can see the performance of those specific products that you have repriced.

How to Give Feedback About Price Recommendation

Sellers may find some of the price suggestions are not relevant to their product. Sellers can give feedback to the platform so that the systems can review and consider improving the recommendations.

• Click the [Give feedback] button below the [reprice] ,and choose the right reason and provide the necessary infomation
  
  
• After you submit feedback, the systems will review your submissions. You can check the status of your feedback through My feedback button at the top-right side. There, you can see a list of your feedback and the result, whether the system has approved your feedback and updated the recommended price.
  
  
  

FAQ

6. Why are some of the products not shown on the seller's price diagnosis page?
   • This might be because the system has not found any similar products in the platform that can be compared with your products.
   • It can be because there are no similar products in the platforms, or your products are still very new and do not have sufficient historical data for the systems to compare.
7. What should I do if I don't want to change the price? Is there any penalty for not changing the price?
   • There is no penalty for not changing the price according to the price suggestion. However, we highly encourage sellers to adjust the price to be more attractive to gain a more organic and positive impact in traffic.
   • For example, if there are 2 sellers who are selling the same item and they are in a similar shop health condition, the one with a more competitive or attractive price could gain more advantage by having better exposure.
8. What if I can lower the price a little bit, but can not change to the price as low as recommended by Price Diagnosis?
   • If the seller can not provide a price as low as recommended , the seller may not be able to get a chance to receive extra benefits from the platform. However, lower priced items will have better organic traffic.
9. What will happen if the product I choose to reprice already has other promotions/campaigns?
   • The current price will show your original price - current campaign/promo price that you have
     
   • Once you click the Reprice button, it will ask you to choose creating a new product discount or seller voucher, which can replace your existing product discount/seller voucher (if any). Or, it can be stacked with your existing other promo/campaign (outside product discount and seller voucher) to achieve the recommended price.