The Product Opportunities gives you favourable external product recommendations to sell in your store. With this feature, you will be able to:
Entrance: Seller Center > Products > Product Opportunities

Benefits and Rewards

How to Use Product Opportunities

Product Opportunities helps you identify what to sell next with data-backed recommendations on products, keywords, and categories. Explore opportunities, review tags and insights, and take action by adding similar products or linking existing ones.

Opportunity Type

High-potential Products

High-potential products refer to product-based opportunity leads that highlight promising items sellers should consider listing, especially products with strong demand signals, platform priority, local seasonal relevance, or bestseller potential.
Each product will show the number of sales numbers and price range, which you can filter based on product conditions such as high demand, low supply, global best sellers, high customer interest (high views), and trending on TikTok.

Trending Keywords

Trending keywords are fast-rising search terms on the platform that signal growing user interest, helping sellers identify emerging product opportunities early. There are some types of tag:

• Top Search Keywords: Top search keywords are high-demand search terms on TikTok that reveal what users are actively looking for.
• Trending Video Hashtags: Hashtag-based opportunities sourced from trending TikTok video topics, helping sellers spot what is gaining traction in content and turn those trends into product opportunities by listing products and creating content that aligned with the trend.
  

The list of products can also be filtered by Category, Features (Top search, trending search, low competition, trending on TikTok), Rewards and Lead Source (Best-selling products, Search keywords, Video hashtag).

Low-competition Category

Low-competition category refers to category-based opportunities in areas with strong demand but relatively lower competition (smaller number of available products on the platform), helping sellers find categories where it may be easier to enter and grow.
In this page, sellers will be able to see the number of searches in the past 30 days that indicates the level of demand, number of active products available in the platform, and number of product sales in the past 30 days.

Take Action

Tips before you upload

Before you upload your opportunity products, make sure that the product you submit matches the product opportunity.

See Opportunity Details

• Click on the product to see details of the opportunity, you will see criteria on how you should list the same product, from its brand, image, category, and stock. The category, brand, specifications, and appearance provided in the product image, title, attributes, or description must match the reference images.
• You can also see that existing products performance for your reference, such as Market GMV (revenue from best sellers product), Stock Availability, Products Availability and Total sellers who sell that product.
  

List the Product

• Click on the Add Same Products button on the product card to register new products that are similar to the opportunity leads. Sellers will be redirected to the "add new product" page to submit the same product.
  
• Product Name and Category will automatically be copied from those existing leads product to seller's new listing page. Sellers need to add product images and sales information by themselves.
  
• Or, sellers can also select their existing product that is similar to the opportunity leads, and click on submit button.
  

Check Submission Result

You can check your submission result by clicking on "My Submissions" Tab, and the submission of potential products may yield one of the following three outcomes:
You've successfully submitted or linked potential products. Rewards are only eligible for products submitted or linked without optimization needs.
2) In reviewWe are reviewing if the products you submitted match the opportunity item, and the results are typically completed within 2-3 days.
3) RejectedThe uploaded/linked product failed to match the opportunity item. And you can try it again if the opportunity is still active and you have a more suitable product to be matched.

FAQs

1. What's logic of these opportunities? Where does it come from?
   • For "Popular products", these opportunities originate from popular items within the local market's e-commerce platforms.
   • For "Popular keywords", those opportunities stem from the specific terms users utilize when conducting searches on our platform.
   • Please understand that we also consider product's availability in the market. For example, if you think product A is popular but not appear in Product Opportunities, it might be because our systems see that the supply of these products is high and there is low opportunity for sellers to sell this because of high competition.
2. Why did my product submission fail?
   • You have to make sure the product you submit matches the product opportunity:
     1. Same subcategory
     2. Same brand and model (if specified in the product opportunity)
     3. Same styles and key features (if specified in the product opportunity)
3. How can I obtain the extra reward?
   • To qualify for rewards, you need to successfully upload or link the product with an "approved" submission result.
   • *For criteria related to product information, please refer to the next question.
4. What are the criteria for product information?
   • Product name: ≥ 40 characters
   • Product description: Pure text should be over 500 characters with proper paragraphing, or includes both text and images;
   • First image quality: High-resolution, non-stitched images, complete product display, tidy background, and non-localized text, etc.
   • Image quantity: ≥ 5 unduplicate images
   • Stock: ＞ 5
5. Why are some opportunity items I saw before disappear now?
   • Opportunity items are not always static; they are subject to changes based on market supply, coming in and out of availability. If you have products that match these opportunity items, please promptly upload or link them to earn rewards.
6. How often are the opportunities updated?
   • Currently, "Popular search keywords" items are updated weekly, while "Popular products" are updated quarterly, but specific opportunities may go offline or be relisted based on market supply and search dynamics.
7. Why is my Product Opportunities page blank without any opportunity information?
   • Opportunity items are not always static and we will keep updating at least week by week, so if there are no items for now, you could try the feature next week. The opportunities will be sent to you once detected.
   • Don't forget to explore category that is currently in-demand.