The Beginning of Brand Creation and How to Build a New Brand on TikTok Shop

Ms. Muay Saranrat and Mr. Joe Watcharapong, the owners of the SARAN brand, share that before they started their brand, their shop bought products from Pratunam, similar to many others. However, with a determination to create unique jeans and provide customers with high-quality products, they decided to establish their own brand, adhering to the concept of "Good quality at a reasonable price."
The start of SARAN on TikTok Shop came from Mr. Joe noticing that TikTok was the only app at the time that allowed video creation along with product cart integration. He began by filming short clips of employees wearing the jeans, which quickly generated orders. After that, both Mr. Joe and Ms. Muay decided to focus on the TikTok platform, especially live streaming.

Success Through Perseverance: SARAN on TikTok Shop

SARAN has achieved significant success on TikTok Shop, rapidly gaining followers and recognition by consistently live streaming every day. During the recent 6.6 Birthday National Shopping Day campaign, the store achieved seven-figure sales in just one live session.Mr. Joe and Ms. Muay explained that in the early days of live streaming on TikTok Shop, they often had only a handful of viewers. However, they believed that continuous live streaming would eventually lead to success, which prompted SARAN to set clear goals with their team, such as scheduling live sessions and setting sales targets to keep the team motivated.
Additionally, Ms. Muay herself regularly hosts live sessions. The key to SARAN's live streams is that the MC must be energetic and lively throughout the session. This is what keeps viewers engaged with Ms. Muay and the SARAN store. This is a core aspect of Shoppertainment on TikTok, where entertainment drives sales.

Reaching New Customers Through Live Streaming on TikTok Shop

Mr. Joe shared that live streaming on TikTok Shop allows the store to reach new customers in every session. According to backend data from Data Compass, over 80% of customers in each live session are new. This strength enables the store to continuously sell their regular product lines.

Flash Deal: A Tool to Boost Sales in SARAN's Live Sessions

SARAN follows the principle that "Customers who take the time to watch us should get something special in return." This is why the store uses Flash Deal promotions to offer special deals to customers during live sessions. This strategy has continuously boosted SARAN's live session sales.
SARAN's success on TikTok Shop exemplifies creative strategy and meticulous execution, including clear goal setting, maintaining a strong brand image, effective team training, genuine customer engagement, and efficient operations.
For those who want to witness their unique live streaming style, you can follow them on Jeans by Muay [https://www.tiktok.com/@jeansbymuayy] and watch the full interview with the TikTok Shop team [Watch the full interview clip].