What is Store Logo?

Store Logo is a visual that represents your brand and is usually used for branding and marketing purposes. For TikTok Shop sellers, we have built a function for brands to upload their very own shop logo through Seller Center. For brands who do not upload their own logo, TikTok Shop provides a black and white default logo.

Customer View of Store Logo

Benefits of Uploading Store Logo

Guide to Upload Store Logo to Seller Center

Step 1: Seller Center > My Account > Seller Profile > Seller information > Upload
Step 2: Uploaded logo will undergo review > Will be approved or rejected in a few minutes
Status: ReviewingStatus: RejectedIt means your store logo might violate the policy and you need to change it to the appropriate photo.

Use TikTok Profile Photo as Store Logo

To increase your efficiency and attract customers who are already familiar with your TikTok account, you can also use your TikTok account profile photo as your store logo.

FAQ

1. Is there any maximum size for the Store Logo that I want to upload?

Yes. The photo should be under 1MB size.