Tiktok Shop Academy

Hide Product Price to Boost LIVE Sales

07/07/2026

Applies to:Thailand
*This feature is currently only available to selected sellers.This article will guide you on how to build anticipation and engagement by hiding discounted prices during your LIVE, ultimately driving sales. Learn how to set up hidden pricing and explore practical tips to leverage this feature to boost your livestream conversions!
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Note: All images within this article are for reference purposes only and the actual interface may vary slightly.
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Product Eligibility Criteria for Hiding Price

Not all products can have their prices hidden. You can only hide the prices of products with discounts.

How to Hide & Reveal Price

You can hide product prices either before or during LIVE. Please note that hidden pricing and LIVE Flash Sales are mutually exclusive—after hiding the price, you cannot create a new flash sale for this product.

Via TikTok App

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Via LIVE Manager PC

Reference
Steps
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Before or during LIVE, navigate to LIVE console, click the eye icon in the product card to hide priceYou can also batch hide the prices of multiple products by selecting them in bulk, and click Hide price
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Click Hide on the confirmation panel.Please note that when a product's price is hidden, viewers cannot purchase the item, add it to their cart, or view its product detail page.
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Once you confirm, the price will be hidden.You can click the eye icon again to reveal the price.

Best Practices for Hide Price

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  • During the hidden pricing (preheating) period, use verbal cues to build anticipation and encourage viewers to leave comments and stay in the livestream to wait for the price reveal, thereby increasing traffic and engagement.
"Want to know today's price? Drop the quantity you want in the comments!" Type '1' for one, '2' for two—let’s go!"
  • During the price-revealing period, a surge of orders may occur quickly. Hosts can continue highlighting the product's key advantages and address viewers' questions to encourage hesitant users to purchase promptly.
"It’s only half the usual price—don’t miss out, grab yours now! All orders will be shipped within 24 hours!"
  • After the price is revealed, some viewers may leave the livestream following the initial wave of purchases, leading to a drop in livestream traffic. Hosts can consider switching to a new product for another round of hidden pricing and preheating, or reintroducing the top-performing product with a second round of hidden pricing and preheating to boost traffic.
"Congrats to everyone who just grabbed it at such an amazing price! Missed it? No worries—we’ve got another round coming up. Stay in the livestream and get ready for the next deal drop!"

FAQs

  1. Can I hide the prices of any products, or are there certain restrictions?
You can only hide prices for discounted products.
  1. How many products can I hide the prices for at the same time?
You can hide any number of products at the same time, as long as the products meet the eligibility criteria.
  1. Can I create a LIVE Flash Sale for products with hidden price?
No. Hiding Price and LIVE Flash Sale are mutually exclusive. You cannot create a LIVE flash sale for products with hidden prices.
  1. Can I hide the price of a product again after revealing it?
Yes, you can. There is no limit on the number of times you can hide prices.
  1. Can viewers place an order for a product with a hidden price?
No, viewers can only purchase the product after the price is revealed. When a product's price is hidden, viewers cannot purchase it, add it to their cart, or view its product detail page.
  1. If the discount on a product ends during the price hiding process, will the price still be hidden?
If the discount ends during the price hiding process, the price will be automatically revealed.
ก่อนหน้าLIVE Scripts