Live Diagnosis helps to review an account's livestreaming performance

How to find: Data Compass > Livestream Analysis

How do you determine whether a livestream is performing well?

1. Live Diagnosis gives sellers their diagnostic results and indicates which stages they're underperforming in: Bad indicates an underperforming stage; Warning indicates a stage where performance is declining and attention is required; and Good indicates a stage with good performance.
2. Judgment criteria:
   • Compared to their own past performances: Performance is showing a significant decline compared to past performance.
   • Compared to top sellers in the same industry: Live Diagnosis finds sellers in the same industry as you who are performing slightly better than you to compare your performance with the average of the top sellers'. If your performance is significantly behind the top sellers in your industry, it means that your livestreams have significant room for improvement.

How do you make improvements at each stage?

How to use Live Diagnosis

1. Select the account you want to review: You can choose to view the diagnosis for the shop's official account or its marketing accounts.

2. View the account's diagnostic results for the selected time period: After selecting an account, you can view the account's diagnostic results in the Result section.

3. Make changes to livestreams based on the suggestions:

• You can select content quality, product conversion, output and frequency, or violations to improve livestream traffic generation and conversion rates in these 4 different areas.
• Filter suggestions for improvement using the drop-down list to select either Optimise all, Compared to themselves, or Compared to peers.