Kruwhan English: Strategies for Capturing Customer Hearts and Earning the TopChoice Badge on TikTok Shop

In an era where e-commerce platforms are highly competitive, establishing uniqueness and winning customer loyalty are crucial. Kruwhan English, a brand that has achieved significant success on TikTok Shop, has proven that combining strong marketing strategies with genuine customer care is the key to success. This article delves into the strategies that enabled Kruwhan English Grammar to earn the Top Choice badge and maintain sales of over a hundred thousand units on TikTok Shop.
✍️Key Success Factors for Kruwhan English Grammar in Achieving TopChoice on TikTok Shop:

• Outstanding Products and Presentation: Offering easy-to-understand English grammar summary books through a "teach and sell" strategy on Livestream, directly building trust and value for the product.
• Exceptional After-Sales Service: A team of expert administrators provides detailed and prompt answers to questions about the book's content throughout operating hours, even late at night, making customers feel genuinely cared for.
• Efficient Back-End Management: Committed to daily, day-to-day shipping without backlog, and dedicated to ensuring customers receive products on time as expected.

From University Tutor to National English Summary Brand

Kru Whan's English journey began with embarrassment during an exchange trip due to her inability to speak the language. Back home and without funds for tutors, she self-studied relentlessly, buying books to learn. This led to her admission to Chiang Mai University, majoring in English. While studying, she started private lessons and created highly popular summary books, eventually turning it into a full-time business after graduating. Her success moved online with live social media teaching, building a strong brand.

A Distinct Marketing Strategy: "Teach and Sell" on TikTok Shop Live

When TikTok began to introduce its TikTok Shop feature, Kruwhan saw the opportunity and immediately entered the arena. Leveraging her experience in live teaching and product sales, Kruwhan applied this strength to livestram. She emphasized a "teach and sell" strategy that went beyond merely showcasing products; it involved genuinely imparting knowledge from the book's content. This approach allowed learners to familiarize themselves with the material and appreciate the book's value before making a purchase. Kruwhan's live sessions stood out by making complex topics like English grammar easy to understand, leading learners to realize that learning English isn't as difficult as they thought. This was a crucial factor in driving consistent sales growth, with some sessions generating sales of 200,000-300,000 Baht in a single live stream.

The Power of Customers and Affiliate Marketing: A Potent Word-of-Mouth Strategy

Beyond live streaming, Kruwhan's shop also prioritized Affiliate Marketing, a strategy that accounts for over 50% of its total sales. This success stems from customers who purchased the books for their own exam preparation, were genuinely impressed by the quality, and decided to review and add the products to their TikTok Shop carts voluntarily, without any request or payment from the shop. Kruwhan trusts in the power of sincerity and product quality, which is reflected in over 20,000 reviews with an average score of 5.0 out of 5. The shop's approach of not giving away free books for reviews, but instead focusing on ensuring customers genuinely use the product, has resulted in highly credible and quality reviews, which is a crucial factor in the brand's sustainable growth.

Beyond Selling: "Full-Circle" After-Sales Service

One of the key reasons why Kruwhan's shop has garnered overwhelming customer trust is its exceptional after-sales service. Kruwhan's shop doesn't just sell books and consider the transaction complete; it continues to support customers. A team of expert language administrators is on standby to answer questions and provide specific guidance to learners regarding the book's content. Whether it's a complex query about the material or any other concern, the admin team is ready to respond until 10 PM. This level of dedication stands out from typical shops that often cease service after regular business hours. This attention to detail stems from understanding that customers often read and review lessons in the evenings or at night, when questions might arise. Having responsive admins available to provide support genuinely makes customers feel cared for and not abandoned, creating a positive impression that leads to outstanding positive reviews.

Efficient Back-End Management: The Key to Speed and Accuracy

Behind the skyrocketing sales and excellent review scores lies an efficient back-end management system. Kruwhan's shop prioritizes daily, day-to-day shipping to ensure no orders are left pending, and is ready to scale up its workforce on days with high sales volumes. Even when shipping companies are slow to pick up orders, Kruwhan's shop remains committed to personally delivering products to the distribution center to ensure they reach customers the next day as promised. This dedication stems from the understanding that some customers have urgent needs, such as requiring the book for an exam within a few days. Prompt and on-time delivery is therefore crucial to customer satisfaction.

TopChoice on TikTok Shop: A Mark of Success

Kruwhan English Grammar's achievement of the Top Choice badge on TikTok Shop serves as a guarantee of the brand's quality and reliability. The Top Choice badge is not merely a symbol, but it also significantly enhances credibility for new customers who may be unsure about product quality. Seeing the Top Choice badge instills greater confidence in the brand, making it easier for customers to decide to purchase, which in turn contributes to the shop's continuous sales growth.
In conclusion, Kruwhan English Grammar's success on TikTok Shop is not a matter of luck, but rather the result of a comprehensive strategy. This includes creating high-quality products, employing marketing strategies that effectively reach the target audience, building strong customer relationships through outstanding after-sales service, and maintaining efficient back-end management. All these elements are crucial lessons for entrepreneurs aspiring to succeed in today's competitive e-commerce landscape.