Understanding product categoriesProduct RestrictionAll products must meet relevant laws, technical standards, and regulations of the destination market. TikTok Shop may perform random audits at a later stage to identify misaligned products based on the product listing guidelines. Detailed info related to Product Listing Guideline in TikTok Shop.
Best Practice for Product Listing

• Informative product title: Title must be accurate, concise, and include product specifications like product type, materials, key features, model, and other characteristics.
• Complete & Accurate Product Description: Sellers must ensure that all relevant product descriptions required by applicable law and regulations are met.
• Accurate Product Category: Selecting the wrong category will be considered as a breach of Product Listings Guidelines.
• Use of Brands only when authorized: Sellers may include the brand name if only necessary authorization from the brand owners is provided.
• Accurate Product details: Product variations must be included, like information for color, size, patterns, and other key attributes.
• Accurate Promotion and Pricing: Accurate List price & sale price are required to be provided on the product listings. Listed price should be higher than the sale prices.
• Keep the customers on TikTok Platform: Showing phone numbers, QR code, or adding third-party links or any call to action to reroute customers outside the TikTok Shop platform

Add a single new product

• Go to Seller Center and click Add First Product
• Fill in a Product Name that is accurate. concise, and includes key information about the product. Then, title must not include:
  • Promotions (e.g. x% off)
  • Seller username/URL
  • Special character/symbols
  • TikTok logo or branding without authorization
• Select the right product Category. Choosing an incorrect product category may result in enforcement action. Please visit TikTok Shop Seller Performance Evaluation Policy.
• Include a brand name if authorization from the brand owners is provided. To avoid Intellectual Property infringement scenarios.
• Next step is to provide relevant Product Description, Sales Information, and Shopping & Warranty. Please follow the requirements below:
  • Written in the official language
  • Describe the main characteristics of the products
  • Include the selling attributes, e.g. color, size, and pattern
  • Complete list of freebies and accessories, if any
  • Product's weight and dimensions must be accurately stated. Ensure you put the correct dimension to avoid inconsistent delivery fees.
  • It is optional to include a warranty period and policy.
  • Avoid setting abnormal product prices to prevent any enforcement actions. Please visit TikTok Shop Seller Performance Evaluation Policy for further information.
• Add Product Images and a video that represents your product well. Please see the requirement below for uploading an image or video
  • Background of product images must be pure white, should not contain pixelated blockers, text, or watermarks
  • Each image must be at least 800x800
  • Images must be in color (not black-and-white)
  • May upload up to 9 square images & show the front & back physical view of the product
  • May upload 1 video per product listing and must not exceed 5MB

Add products by batch tool

Sellers can upload multiple products at the same time by using the Batch Upload feature. The stages will be explained below: