OverviewTikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok.
Through the TikTok Shop, creators and sellers can sell products by linking product links to previously uploaded short videos. Learn how to get started and make sales in our guides:

1. Overview
2. Create Your First Video
3. Selling via Live Streaming
4. Selling via Creators

Create Your First Video

TikTok Shop gives sellers a new way to showcase their products and drive sales through exciting short videos on their TikTok Accounts. And find out how to make short videos that are effective and attract an audience

Find Ideas

Know yourself first, before getting to know your audience. Keywords: identity, authority, relevance

• Upload interesting and relevant video content to your persona/identity.
• Summarize the Key Selling Points related to the product and make sure the Key Selling Points are conveyed optimally in the video.
• Consistent on uploading videos.
• Find out the current trend before you make your own.

Video Planning & Shooting

Preparation for effective video shooting :

• Set a clear video theme
• Determine the Key Selling Points of the products
• Compose a video script
  • Open with interesting sentences/words in the first 5 seconds to attract the attention of the audience
  • Good and quality content is content that not only presents information and product advantages but also tells an interesting story
  • Always end with Call To Action
• Use storyboards and shot lists to make it easier for you to take videos. Attached is an example below.

Editing

• Edit videos using CapCut. Please download through this link for Google Play Store or App Store.
• The appropriate sticker/filter/effect will make your video 'unique'. In addition, it is highly recommended to use an arrow sticker as a Call-to-action to direct the audience to click on the yellow shopping cart (product anchor).
• Use the 'text' feature to add a caption/subtitle in the video.
• Using trending music can make your videos more interesting for the audience

Posting

Take note of the following important points when you are ready to post a video.

• Choose an interesting video cover
• Write clear descriptions
• Be careful in writing prices and discounts/promotions (if any). Since you can't edit after posting, it's highly recommended not to mention prices or temporary promotions in your short video, either written or verbal.
• Use trending hashtags, but still relevant to your content. In addition, it is highly recommended to use the hashtag #BelidiTikTok.
• Check the video before posting. Make sure your video doesn't miss any technical errors during editing, and also make sure that the message you want to convey in the video can be understood by the audience.

Selling via Live Streaming

Before doing a Livestream, there are several conditions that must be completed in order to live streaming on TikTok.

Gain access to TikTok Live and its features

TikTok Live access：

All sellers can do live streaming as long as their accounts are linked to the Seller Center and the basket icon appears. For further assistance, you can contact the AM TikTok Shop Team.

TikTok Live Features：

Seller interface & features：

• Live cover and setup：
  • Select covers for live broadcasts using "take a photo" or "choose from library"
  • Enter caption for the live (max 32 characters)

💡 Tips!

• Use trending or keyword hashtags
• Caption and cover should be relevant: irrelevant, deceptive captions drive users away (e.g. 3C products in the caption for a live show that features beauty products)
• Use emojis, punctuation marks (exclamation marks etc.) that attract buyers
• Highlight what makes your live streaming special, e.g. celebrity, beauty blogger, special promo
• Make associations with certain events/groups, e.g. Ramadan campaign, National Online Shopping Day
• Use words like special event, deal, special offer, giveaway, blast, limited, best offer

• Add products from TikTok Shop to livestreaming

During Live Streaming, you can also add products that will be sold during the Livestreaming session.
💡 Tips!

• Pin Products on your LIVE during your demonstration
• Answer buyer questions related to the product

• Set Promotions

Give special promotions (Flash Deal) during Live Streaming sessions. The promo given is limited only during the Live Streaming session. You can also make a teaser in the form of a short video in the previous 7 days. Video content contains Live Streaming schedules, promos given, and products to be sold

• Environment Setting

Prepare the following things before Live Streaming:

• Make sure the connection is stable
• Make sure to choose a conducive streaming place
• Mobile phone battery is fully charged
• Prepare the rundown for the Live Streaming session
• Prepare product specifications that will share to audience
• Products should also be displayed
• Choose a communicative host during Live Streaming sessions

Besides that, there are also other things that need to be prepared to support Live Streaming activities that are not mandatory or optional, including using an additional microphone so that the sound can be heard more clearly, preparing a background with several properties, using a ring light as additional light.

How to Start a Live Stream

Step 1Open TikTok, click "Me" to enter the store. If there are no products in the shop, click "Start" to add some

Step 2After adding the product, click "+" to go to the live stream page, and start with "Go Live" once the cover and caption are ready.

Step 3Click the shopping bag to "Add from Shop"
Step 4Products can be pinned or unpinned when the host introduces them to the audience
Step 5Check the live streaming performance data by looking at some data such as traffic sources, incoming comments, and the number of order conversions during the live streaming

How to Plan a Successful Live Stream

Key elements of live streaming

Live Stream Do's & Dont's

Do's

• Bring up product pop-up banners (using the 'pin product' feature) related to product reviews.
• Livestream with a minimum duration of 60 minutes non-stop
• Display and review a minimum of 8 (eight) products. Make sure all these products not only appear in the video but also in the shopping cart.
• Using rundowns, cue cards, and concepts that have been carefully planned.

Dont's

• Bring up product pop-up banners (using the 'pin product' feature) without reviewing/showing the product to the audience.
• Spending too long reviewing one product (recommended to set aside 5-10 minutes for each product)
• The main focus of TikTok Shop's live stream E-commerce program is to conduct product reviews and promotions. Therefore, the duration of the live stream must be maximized to carry out product review and promotion activities and not for things other than these activities.
• Violating the TikTok community guidelines.

Selling via Creators

Affiliate Planning

Affiliate program type for sellers :

5. The Open Plan is visible to all content creators eligible for Affiliate. Creators who are interested in a suitable product will apply to sell the product and can start doing so once their application is approved.
6. Targeted plans allow you to invite targeted content creators to promote products for you. Creators can start promotions after accepting your invitation.
7. Store Plans allow you to set a universal commission rate for all products in the seller center and priority display commission ratio for products in different plans is "Target Plans > Open Plans > Store Plans".

IMPORTANT : Choose the type of affiliate that best fits your goals and brand identity

Open Plan

Entrance

• Log on to TikTok Shop Seller Center
• Go to the Affiliate page
• Click Open Plan
• Click New Open Plan in the upper right corner.

Select Products

• Select one or more products with Live status and click Next to edit the plan.

*Note : Each product has one of three statuses:

• Live: the product is available to be added.
• Withdrawn: the product is deactivated by the platform.
• Included in plan: the product is already included in a plan.

Edit Plan

Add commission rate and a description on the pitch box of the reason for promoting each selected product.

• The commission rate must be between 1% to 50%.
• When Approve creators are enabled, sellers will have to manually approve applications from creators who want to share the product.
• Pitch: Describe the key features and benefits of the product (e.g. design, style, fit, texture, fabrics, colors, usage, function, etc.). The maximum length of the pitch is 500 characters.
• Sellers can set a uniform commission rate and manually approve applications from creators for all selected products at the top.

A pop-up window will notify sellers whether the submission is successful after clicking submit.

Manage creators application

• Click Manage Creators in the upper right corner beside New Open Plan.
• Manage creator application by clicking the Approve or Reject tab.

Note : Each request has one of three application statuses:

• Approved, Pending and Expired.
• Sellers can uniformly approve, reject or remove the selected application.

Targeted Plan

Entrance

• Log on to TikTok Shop Seller Center
• Go to the Affiliate page
• Click Targeted Plan
• Click New Targeted Plan in the upper right corner.

Add products to your plan

• Select one or more products and click Next to edit the plan.

*Note : Similarly, each product has one of three statuses:

• Live: the product is available to be added.
• Withdrawn: the product is deactivated by the platform.
• Included in plan: the product is already included in a plan.

Edit plan

• Add Plan name and plan description (optional).
• Add commission rate and a description of the reason for promoting each selected product.
• Sellers can set a uniform commission rate for all selected products.
• The commission rate must be between 1% to 80%.
• Sellers can remove and add more products.
• 0% Commission Fees: could only be activated for sellers participating in a Campaign through Whitelisting. If Sellers want to activate 0% commission, they have to:
  • Have the lowest price for that product than on a competitor platform
  • Creator agrees to do 0% Commission

A pop-up window will notify sellers whether the submission is successful after clicking 'submit'.

Select Creators

• Search creators by entering usernames and click Add to add creators with e-commerce permission.
• It is better to contact your interested creators first (Please refer to step 2)
• The maximum number of creators for selection is 30.

Manage Creators

From here, you can manage creators and check their products adding status:

• Check whether and what products they have added:
• And you can remove the creators from your plan = not working with that creators via Manage Creator

Shop Plan

Entrance

• Log on to TikTok Shop Seller Center
• Go to the Affiliate page
• Select Shop Plan

Edit plan

• Enter the uniform commission rate for all products.
• Sellers can quit Shop Plan by clicking Quit plan and a pop-up window will appear to notify sellers to make double-check.

Note: Changes will take some time to process

Manage Creators

From here, you can manage creators and check their products adding status:

• Check whether and what products they have added:
• And you can remove the creators from your plan = not working with that creators via "Manage Creator"

How to connect with creators

Visit the E-Commerce Creator Marketplace

A feature that will simplify the process of finding TikTok creators. You can also filter to find creators that match your product.

Share the product link directly to the creator

You can also actively contact creators and share product links as a form of initial introduction before collaborating with them.

Add contact information in Seller Center

Open opportunities for creators to contact you by completing the contact information. And don't forget to always check every notification that comes in the message box.

Payment & Settlement

The commission is directly deducted from the merchant's payment in the third-party settlement splitting, and assigned to corresponding creator. After the order is delivered state +6 days of post-sale, the creator will receive the commission on the next day after the post-sale period (the 7th day after the order is in the delivered state).

For the complete view, you can access it via Seller Center >> Finance >> Withdrawals/Settled records

Data Performance

You can view & evaluate your overall Affiliate revenue under Data Compass on the left bar , and below will show the performance of all your plans.
And if you want to check from the creator's perspective about your product & plan performance, go to Seller Center --> Data Compass --> Creator Analytics. You will be able to see:

• All creators rank based on their sales performance, the commission you set before, and product they promote.
• Search creator and customize the metrics based on your need

Affiliate Free Sample

Affiliate free samples allow creators to request sample products from sellers to help creators maximize the content creation and affiliate process.

Affiliate Free Sample Status

1. Review request
2. Ready to ship
3. Sample shipped
4. Content pending
5. Completed

5.1 Sample returned
5.2 Done

Terms & Conditions

• Within 15 days of the seller shipping out the free sample, Creators need to post a Video or LIVE Video that contains the product link, or Creator’s future possibility of getting a free sample will be reduced
• Sellers may contact Creators to discuss cooperation details using the contact provided
• Creators can request up to 5 free samples at the same time
• If Creators don't post a video or go LIVE within 15 days from the seller shipping out the free sample, Creator will be restricted from requesting a new sample for 14 days
• If Creator posts a video that contains the product link, Creators need to keep the video public for at least three days
• If Creator goes LIVE and links the affiliated product, Creators need to keep the link for more than 10 minutes

Please visit Seller's University to see other related articles from TikTok Shop! And if you have any questions, feel free to ask them through the Help Center.

Don't forget to join the TikTok Shop Indonesia Community Facebook "TikTokHood" to get other selling tips!

Happy selling, Seller!
TikTok Shop